Tag Archives: Rivalry

Heineken Billboards Give Fans a Chance to Push Rivals Buttons This Champions Cup Final Heineken Billboards Give Fans a Chance to Push Rivals Buttons This Champions Cup Final

Heineken Billboards Give Fans a Chance to Push Rivals Buttons This Champions Cup Final

Heineken leveraged its title sponsorship of European Professional Club Rugby’s ‘Champions Cup’ in Spring 2023 through an integrated ‘Love Rivalry’ campaign spearheaded by audio-enabled outdoor billboards offering fans a >>
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Sportsbet’s #Pommel Social Sledging Drives Aussie Ashes Activity Sportsbet’s #Pommel Social Sledging Drives Aussie Ashes Activity

Sportsbet’s #Pommel Social Sledging Drives Aussie Ashes Activity

Sledging is something of an Ashes tradition and, for Australians, sledging the poms is seen as a cross between a privilege and an art form for cricketers wearing the >>
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ASHES ACTIVATION: THREE APPROACHES TO RIVALRY, BANTER & SLEDGING ASHES ACTIVATION: THREE APPROACHES TO RIVALRY, BANTER & SLEDGING

ASHES ACTIVATION: THREE APPROACHES TO RIVALRY, BANTER & SLEDGING

The Ashes began in 1882 and, after all those years, the score in the oldest international cricket competition stands pat at 32 series wins each (and five draws).   >>
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ASICS ‘FaceANation’ Activates Cricket Australia’s Ashes ASICS ‘FaceANation’ Activates Cricket Australia’s Ashes

ASICS ‘FaceANation’ Activates Cricket Australia’s Ashes

The Ashes are here again and cricket fans can rejoice in the return of one of sport’s oldest international rivalries – England against Australia and ASICS, the kit supplier >>
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Foster’s Experiential Anglo-Oz ‘Good Call’ Ashes Ambush Foster’s Experiential Anglo-Oz ‘Good Call’ Ashes Ambush

Foster’s Experiential Anglo-Oz ‘Good Call’ Ashes Ambush

Fosters is leveraging Ashes fever and Anglo-Australian rivalry by linking its current ‘Good Call/Bad Call’ marketing concept to this year’s cricket series via a new experiential UK initiative.   >>
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