Heineken leveraged its title sponsorship of European Professional Club Rugby’s ‘Champions Cup’ in Spring 2023 through an integrated ‘Love Rivalry’ campaign spearheaded by audio-enabled outdoor billboards offering fans a chance to playfully celebrate club rivalries. ‘Love Rivalry’, which spans OOH, digital, social, influencer and PR strands, invites supporters (and non-sports fans) to enjoy some… Continue reading Heineken Billboards Give Fans a Chance to Push Rivals Buttons This Champions Cup Final
Tag: Rivalry
Sportsbet’s #Pommel Social Sledging Drives Aussie Ashes Activity
Sledging is something of an Ashes tradition and, for Australians, sledging the poms is seen as a cross between a privilege and an art form for cricketers wearing the baggy green. Little wonder then that the social media led Ashes campaign from Sportsbet.com.au aims to offer Australians the chance to mock the English from… Continue reading Sportsbet’s #Pommel Social Sledging Drives Aussie Ashes Activity
ASHES ACTIVATION: THREE APPROACHES TO RIVALRY, BANTER & SLEDGING
The Ashes began in 1882 and, after all those years, the score in the oldest international cricket competition stands pat at 32 series wins each (and five draws). Little wonder then that so much marketing activation around the biennial England vs Australia tests on both sides of the world is dominated by the themes… Continue reading ASHES ACTIVATION: THREE APPROACHES TO RIVALRY, BANTER & SLEDGING
ASICS ‘FaceANation’ Activates Cricket Australia’s Ashes
The Ashes are here again and cricket fans can rejoice in the return of one of sport’s oldest international rivalries – England against Australia and ASICS, the kit supplier for 2013/14 Ashes hosts Cricket Australia, is rolling out a new ‘unite the country’ style campaign called ‘The Face A Nation’. The big idea behind… Continue reading ASICS ‘FaceANation’ Activates Cricket Australia’s Ashes
Foster’s Experiential Anglo-Oz ‘Good Call’ Ashes Ambush
Fosters is leveraging Ashes fever and Anglo-Australian rivalry by linking its current ‘Good Call/Bad Call’ marketing concept to this year’s cricket series via a new experiential UK initiative. The Heineken brand, along with agency Space, is running this new campaign strand adjacent to grounds hosting England v Australia matches – including Old Trafford (Manchester)… Continue reading Foster’s Experiential Anglo-Oz ‘Good Call’ Ashes Ambush
