Indian cola brand Thums Up, an official partner of the International Cricket Council (ICC), launched its activation programme ahead of the upcoming Men’s ODI World Cup in late July through an integrated initiative which asks a simple question – Will India Win? Titled ‘Thums Up Uthao, World Cup Jao / Pick Up Thums Up,… Continue reading Thums Up Starts ICC Men’s ODI World Cup Campaign Contest With Harsha Bhogle Asking ‘Will India Win?’
Tag: ICC
Foxtel’s In-House Unit Promotes Men’s & Women’s T20 World Cups Via ‘Don’t Miss A Thing’
ICC broadcast partner Foxtel promoted its coverage of the ICC T20 World Cups through a star-studded, cinematic space epic campaign called ‘Don’t Miss A Thing’ which celebrated Australia’s longest ever summer of cricket and sent some of the biggest names in the game on a mission to defend the host nation’s titles as they come… Continue reading Foxtel’s In-House Unit Promotes Men’s & Women’s T20 World Cups Via ‘Don’t Miss A Thing’
Pat Cummins Fronts ICC Partner Booking.Com’s Men’s T20 World Cup Campaign
Launched ahead of the start of the ICC Men’s T20 World Cup 2022, digital travel company Booking.com’s ‘Unforgettable Experiences Start With A Booking’ campaign was fronted by host country Australia’s fast bowling legend and brand ambassador Pat Cumins. The campaign aims to showcase that whether at a world class sporting event, a cricket match… Continue reading Pat Cummins Fronts ICC Partner Booking.Com’s Men’s T20 World Cup Campaign
ICC Launches ‘This Is Big Time’ Larger-Than-Life Campaign For 2022 T20 World Cup
The International Cricket Council (ICC) launched its promotional ‘This Is Big Time’ campaign for the upcoming Men’s T20 World Cup 2022 to drive ticket sales and champion the unmissable nature of an action-packed international tournament which will be held in Australia in late 2022. Coinciding with the campaign launch, tournament tickets also went on… Continue reading ICC Launches ‘This Is Big Time’ Larger-Than-Life Campaign For 2022 T20 World Cup
Jacob’s Creek ‘Calling Stumps On Beer’ In New Campaign Featuring Brett Lee Via Flare
As Australia’s victorious cricketing summer peaked with a comprehensive Ashes victory, Aussie wine brand Jacob’s Creek rolled out a cheeky marketing campaign, to ‘Call Stumps on Beer’ encouraging Aussies to switch their usual beer drinking habits and try a refreshing glass of Jacob’s Creek wine. Created by BBDO agency via FLARE (Sydney) and fronted… Continue reading Jacob’s Creek ‘Calling Stumps On Beer’ In New Campaign Featuring Brett Lee Via Flare
Jacob’s Creek Activates ICC Tie-Up For T20 World Cup Via ‘A Drop Worth Sharing’ Campaign
In mid-October, as the T20 Men’s World Cup got under way in UAE and Oman, Jacob’s Creek rolled out a new campaign activating its rights as an official ICC partner Focused on the theme of ‘shareability’, the campaign was titled ‘A Drop Worth Sharing’ and was created in harness with agency Cummins&Partners. Seeking… Continue reading Jacob’s Creek Activates ICC Tie-Up For T20 World Cup Via ‘A Drop Worth Sharing’ Campaign
Booking.com & Bollywood’s Shraddha Kapoor Invite Fans To Mumbai’s ‘T20 Pavilion’ Ultimate Cricket Stay
A key strand of ICC partner Booking.com’s T20 Men’s World Cup activation saw Bollywood actor Shraddha Kapoor front an initiative offering Indian cricket fans a chance to book the ‘ultimate cricket stadium stay’ specially created by Booking.com in Mumbai. The travel brand, which is the official ‘Accommodation Booking Partner’ for the ICC T20 Men’s… Continue reading Booking.com & Bollywood’s Shraddha Kapoor Invite Fans To Mumbai’s ‘T20 Pavilion’ Ultimate Cricket Stay
Jacob’s Creek Wine’s #BreakOfPlay Celebrates New Cricket Sponsorship As ICC Official Wine Partner
Leading Australian wine brand Jacob’s Creek celebrated penning a partnership to become the Official Wine Partner for the ICC through a celebratory social and PR campaign called #BreakOfPlay which pitches the new brand/ICC tie up as the perfect new pairing. View this post on Instagram A post shared by Jacobs Creek Wine (@jacobscreekwine) … Continue reading Jacob’s Creek Wine’s #BreakOfPlay Celebrates New Cricket Sponsorship As ICC Official Wine Partner
Cricketers Move In To ‘Kayo House’ For World Cup In New ‘Sport Lives Here’ Campaign
Kayo Sports launched a new iteration of its ongoing ‘Sport Lives Here’ brand campaign in the form of a cricket focused marketing initiative called ‘World Cup Lives Here’ ahead of the ICC Men’s T20 World Cup. Developed with agency Special Group, the campaign features a strong line up of international cricket stars – including… Continue reading Cricketers Move In To ‘Kayo House’ For World Cup In New ‘Sport Lives Here’ Campaign
Star Sports & ICC Launch ‘Live The Game’ Anthem Campaign Celebrating The Men’s ICC T20 World Cup
As the English cricketing season comes to an end, the Australian game swings back into action and the IPL prepares to restart its truncated season, Star Sport and the International Cricket Council (ICC) teamed up to launch an official anthem led campaign called ‘Live The Game’ to build buzz ahead of the 2021 Men’s T20… Continue reading Star Sports & ICC Launch ‘Live The Game’ Anthem Campaign Celebrating The Men’s ICC T20 World Cup
Himalaya Men Leverages ICC WTC Final In Contest Calling On India To ‘Cheer In Whites’
Personal care brand Himalaya Men leveraged its partnership with the International Cricket Council (ICC) around the India against New Zealand World Test Cricket (WTC) Final in June via an integrated film and contest activation called #CheerInWhites. Acting as a rallying cry for all India fans to get behind their team during the inaugural match… Continue reading Himalaya Men Leverages ICC WTC Final In Contest Calling On India To ‘Cheer In Whites’
UNICEF Leverages ICC T20 Women’s Cricket World Cup 2020 In Australia With ‘For Every Girl’
21 February saw UNICEF launch a new ‘For Every Girl’ campaign which leveraged the start of the ICC Women’s T20 Cricket World Cup 2020 (arguably the biggest women’s sports event ever to be held in Australia) in order to raise funds for UNICEF programs (in a tie-up with the ICC) which empower girls and advance… Continue reading UNICEF Leverages ICC T20 Women’s Cricket World Cup 2020 In Australia With ‘For Every Girl’
