In late June, BT Sport teamed up with British heavyweight Joe Joyce and TV show Countdown host Susie Dent for an intense education in the art of high-brow trash talking and mind games called ‘No Filter Boxing’. The ‘No Filter Boxing’ marketing initiative promoted BT Sport’s box office boxing coverage and was built around… Continue reading Brains & Brawn Link Up For Tought Trash Talk Lesson In BT Sport Boxing Promo With J Joyce & S Dent
Tag: Sports Broadcaster
Kayo Sports ‘Your Team’ Campaign Sees Sports Stars Hear Personal Confessions From Their Fans
February saw Australian streaming platform Kayo Sports roll out the latest iteration in its ongoing ‘Sport Lives Here: Kayo House’ marketing platform called ‘Your Team’ which features some of the country’s biggest sports stars from multiple codes including Bailey Smith (AFL), Josh Addo-Carr and Patrick Carrigan (NRL) and Liz Watson (SSN). The campaign, created… Continue reading Kayo Sports ‘Your Team’ Campaign Sees Sports Stars Hear Personal Confessions From Their Fans
ESPN’s ‘Unbeatable’ Campaign Promotes Disney Bundle By Showcasing What It Takes To Assemble A Winning Team
ESPN showcases what it takes to build a perfect winning team in a campaign promoting the launch of the new Disney Bundle: a one-stop streaming subscription offer giving customers the ability to build and customise their own personal subscription plan spanning Disney+, Hulu and ESPN+. The campaign, created in harness with Austin (Texas) based… Continue reading ESPN’s ‘Unbeatable’ Campaign Promotes Disney Bundle By Showcasing What It Takes To Assemble A Winning Team
Star Sports & ICC Launch ‘Live The Game’ Anthem Campaign Celebrating The Men’s ICC T20 World Cup
As the English cricketing season comes to an end, the Australian game swings back into action and the IPL prepares to restart its truncated season, Star Sport and the International Cricket Council (ICC) teamed up to launch an official anthem led campaign called ‘Live The Game’ to build buzz ahead of the 2021 Men’s T20… Continue reading Star Sports & ICC Launch ‘Live The Game’ Anthem Campaign Celebrating The Men’s ICC T20 World Cup
Kayo Sports, TikTok & Luke Keary Search For A New Housemate In Duet Challenge
Kayo Sports partnered with TikTok in a new contest campaign called #KayoHousemate which aims to raise awareness and consideration among young Australian sports fans. The campaign, developed in harness with socially-led creative agency We Are Social, builds on the Aussie sports streaming service’s new ‘Sport Lives Here’ brand campaign and saw it recruit Sydney Roosters… Continue reading Kayo Sports, TikTok & Luke Keary Search For A New Housemate In Duet Challenge
