In late June, BT Sport teamed up with British heavyweight Joe Joyce and TV show Countdown host Susie Dent for an intense education in the art of high-brow trash talking and mind games called ‘No Filter Boxing’. The ‘No Filter Boxing’ marketing initiative promoted BT Sport’s box office boxing coverage and was built around… Continue reading Brains & Brawn Link Up For Tought Trash Talk Lesson In BT Sport Boxing Promo With J Joyce & S Dent
