Indian multinational food giant Britannia leveraged its Indian Olympic Association (IOA) partnership in mid-March through a multichannel campaign encouraging the country’s hunger for sports other than cricket called #HungryForGold. Objective Britannia teamed up with agency Talented and JSW Sport to project a new sporting image for India: one that is inclusive and champions multiple sports.… Continue reading Britannia Leverage ‘Team India’ Partnership For Paris 2024 Via Integrated #HungryForGold Activation
Tag: Boxing
Under Armour Champions AJ Tie-Up & ‘Knockout Chaos’ Fight Via ‘Forever Is Made Now’
Ahead of his ‘Knockout Chaos’ clash with heavyweight mixed martial artist and professional boxer Francis Ngannou, Under Armour marked the renewal of its long-term athlete partnership with former World Heavyweight Champion Anthony Joshua with the release of an AI-led, AJ-focused campaign called ‘Forever Is Made Now’. Anthony Joshua signed a long-term partnership renewal with US… Continue reading Under Armour Champions AJ Tie-Up & ‘Knockout Chaos’ Fight Via ‘Forever Is Made Now’
Saudi Arabia’s Riyadh Season Rolls Out Streetfighter Stile, Arcade Game Influenced ‘Knockout Chaos’ Joshua v Nganou Promo
Riyadh Season, part of Saudi Arabia’s General Authority for Entertainment (GEA), rolled out its latest big fight promotional campaign in early March called ‘Knockout Chaos’ which features former World Heavyweight Champion Anthony Joshua and former MMA Heavyweight Champion Francis Ngannou and promotes the cross-code brawl between the two scheduled for 8 March at the Kingdom… Continue reading Saudi Arabia’s Riyadh Season Rolls Out Streetfighter Stile, Arcade Game Influenced ‘Knockout Chaos’ Joshua v Nganou Promo
Sports Direct ‘Fast & Slow’ Podcast series Inspires Muslims To Train Safely During Ramadan
Sports Direct teamed up with creative agency The Romans to launch a campaign led by a podcast series titled ‘Fast And Slow’ aimed at encouraging Muslims to exercise safely during Ramadan. The audio series, which was hosted by British Olympic Taekwondo medal winner and 2020 Tokyo Olympics pundit Lutalo Muhammad, set out to address… Continue reading Sports Direct ‘Fast & Slow’ Podcast series Inspires Muslims To Train Safely During Ramadan
Nike UK ‘How We Do’ Boxing Campaign Seeks To Known Down Stereotypes About Young Women
Beginning with boxing, Nike launched a UK campaign in February called ‘How We Do’ which focuses the obstacles young women of colour so often face when participating in sport and seeking to break down stereotypes and barriers to participation. The Nike series began with an episode of ‘How We Do’ on which UK influencer… Continue reading Nike UK ‘How We Do’ Boxing Campaign Seeks To Known Down Stereotypes About Young Women
Boxer Conor Benn Inspires You to ‘Create Your Legacy’ in Everlast Campaign Ahead of Historic Fight
Everlast rolled out a campaign ahead of the UK generational rematch boxing bout between Conor Benn and Chris Eubank Jr called ‘Create Your Legacy’ which explored how the former handles the press and public attention around his relationship with his famous father. The campaign rolled out from 3 October: a week ahead of the… Continue reading Boxer Conor Benn Inspires You to ‘Create Your Legacy’ in Everlast Campaign Ahead of Historic Fight
Brains & Brawn Link Up For Tought Trash Talk Lesson In BT Sport Boxing Promo With J Joyce & S Dent
In late June, BT Sport teamed up with British heavyweight Joe Joyce and TV show Countdown host Susie Dent for an intense education in the art of high-brow trash talking and mind games called ‘No Filter Boxing’. The ‘No Filter Boxing’ marketing initiative promoted BT Sport’s box office boxing coverage and was built around… Continue reading Brains & Brawn Link Up For Tought Trash Talk Lesson In BT Sport Boxing Promo With J Joyce & S Dent
GSK’s Voltarol Links With Channel 4 & Gay Times For ‘More Than Movement’ Highlighting LGBTQ+ Sporting Stories
In Mid-May GSK’s anti-inflammatory drug brand Voltarol launched ‘More Than Movement’ in partnership with broadcaster Channel 4 and media outfit Gay Times led by a bespoke, brand-backed film telling sporting stories linked to the LGBTQ+ community. Created by PlatformGSK with Publicis Media Content, the initiative emerged from Voltarol’s three-year partnership with Channel 4 and… Continue reading GSK’s Voltarol Links With Channel 4 & Gay Times For ‘More Than Movement’ Highlighting LGBTQ+ Sporting Stories
O2 Signs Shopworker, Employee & Fighter Shannon Ryan As New Ambassador In First Boxing Sponsorship
UK mobile telco O2 unveiled its first ever boxing sponsorship deal by teaming up with Watford-born boxer Shannon Ryan and then releasing a partnership film on 25 March introducing the latest addition to its sports sponsorship stable. Ryan, who recently signed with Anthony Joshua’s 258 management boxing agency, will make her professional debut in O2-branded… Continue reading O2 Signs Shopworker, Employee & Fighter Shannon Ryan As New Ambassador In First Boxing Sponsorship
Sugar Ray Leonard Celebrates MidCap Resilience In State Street’s ‘Get Up’ Global Advisors Campaign
Sugar Ray Leonard, one boxing’s greatest ever middleweights, fronts a new campaign called ‘Get Up’ from State Street Global Advisors which celebrates the resilience of US MidCap businesses and promotes the finance brand’s own MidCap Fund. The campaign, created by agency McCann New York, revolves around the spirit of resilience and looks it is… Continue reading Sugar Ray Leonard Celebrates MidCap Resilience In State Street’s ‘Get Up’ Global Advisors Campaign
THE BIG FIGHT > ACTIVATING BOXING’S LATEST COMEBACK
Mayweather vs Pacquiao – our interactive briefing report analyses all the key promoter, broadcaster, sponsor, endorser and ambusher activation around boxing’s latest mega-bout. Download Briefing.
Anthony Joshua Fronts Latest Lynx ‘Find Your Magic’ Campaign Spanning TV & Geo-Locked Sampling
Ahead of his IBF/WBA world heavyweight fight in Cardiff against Carlos Takam, champion Anthony Joshua fronts an integrated ‘Find Your Magic’ campaign for Lynx The initiative – which includes a hero cinema and TV commercial, a ticket giveaway, experiential and sampling strands – revolves around the theme of male confidence and individuality. The… Continue reading Anthony Joshua Fronts Latest Lynx ‘Find Your Magic’ Campaign Spanning TV & Geo-Locked Sampling
