Mayweather vs Pacquiao – our interactive briefing report analyses all the key promoter, broadcaster, sponsor, endorser and ambusher activation around boxing’s latest mega-bout. Download Briefing.
Tag: Pacquiao
Sponsor Tecate ‘Bold Opinions’ Fight Of The Decade Campaign
Mexican beer brand Tecate activated its rights as the ‘Presenting’ and ‘Exclusive Beer Sponsor’ of the Mayweather vs Pacquiao Fight with a celebrity-fronted, socially-led, opinion-based initiative called #MyBoldOpinions. This activation blended expert opinion, celebrity commentary with fan feelings and passions with physical and digital experiences, branded merchandise, a ticket giveaway and an awareness campaign.… Continue reading Sponsor Tecate ‘Bold Opinions’ Fight Of The Decade Campaign
$1m Sees Burger King Mascot Join Mayweather’s Entourage
Saturday’s so called ‘Fight of the Century’ between Mayweather and Pacquiao was more about money, brashness and male brutality than brave marketing and yet there was one stand out sponsorship stunt – Mayweather entered the ring with an entourage that not only including musician Justin Bieber and talk-show host Jimmy Kimmel, but also the famous… Continue reading $1m Sees Burger King Mascot Join Mayweather’s Entourage
