In Australia, McDonald’s encouraged fans of Melbourne City FC and Western United FC to celebrate and socially share home goals to win free Big Macs in an October campaign titled ‘Score Yours’ which leveraged the 7 October start of the new men’s A-League season. The social media led marketing push, developed in harness with agency Gemba, incentivises fans… Continue reading McDonald’s ‘Score Yours’ Campaign Rewards Australian Football Fans With Free Big Macs
Tag: Burger
$1m Sees Burger King Mascot Join Mayweather’s Entourage
Saturday’s so called ‘Fight of the Century’ between Mayweather and Pacquiao was more about money, brashness and male brutality than brave marketing and yet there was one stand out sponsorship stunt – Mayweather entered the ring with an entourage that not only including musician Justin Bieber and talk-show host Jimmy Kimmel, but also the famous… Continue reading $1m Sees Burger King Mascot Join Mayweather’s Entourage
