In Australia, McDonald’s encouraged fans of Melbourne City FC and Western United FC to celebrate and socially share home goals to win free Big Macs in an October campaign titled ‘Score Yours’ which leveraged the 7 October start of the new men’s A-League season. The social media led marketing push, developed in harness with agency Gemba, incentivises fans… Continue reading McDonald’s ‘Score Yours’ Campaign Rewards Australian Football Fans With Free Big Macs
Tag: Western United FC
Time-Travelling Western United FC Campaign Tells Victoria’s West That ‘The Future Is Now’
An early November time-jumping, motivational campaign from Australian A-league side Western United FC (WUFC) saw a voice from the future address the whole population on Victoria’s west that ‘The Future Is Now’. Rolling out ahead of the 2021-22 A-League Men’s season on 20 November, the campaign celebrates the club’s values, its commitment to hard work and… Continue reading Time-Travelling Western United FC Campaign Tells Victoria’s West That ‘The Future Is Now’
