In Australia, McDonald’s encouraged fans of Melbourne City FC and Western United FC to celebrate and socially share home goals to win free Big Macs in an October campaign titled ‘Score Yours’ which leveraged the 7 October start of the new men’s A-League season. The social media led marketing push, developed in harness with agency Gemba, incentivises fans… Continue reading McDonald’s ‘Score Yours’ Campaign Rewards Australian Football Fans With Free Big Macs
Tag: A League
Time-Travelling Western United FC Campaign Tells Victoria’s West That ‘The Future Is Now’
An early November time-jumping, motivational campaign from Australian A-league side Western United FC (WUFC) saw a voice from the future address the whole population on Victoria’s west that ‘The Future Is Now’. Rolling out ahead of the 2021-22 A-League Men’s season on 20 November, the campaign celebrates the club’s values, its commitment to hard work and… Continue reading Time-Travelling Western United FC Campaign Tells Victoria’s West That ‘The Future Is Now’
Western Sydney Wanderers FC Sponsor Voltaren Spot Tackles The ‘Grumps’
GSK’s Voltaren leveraged its partnership with Aussie A-League soccer side Western Sydney Wanderers FC (WSW) through a May campaign tackling the ‘Grumps’ or, in other words, muscle pain which is so often ignored by men of a certain age. The activation is spearheaded by a hero spot which follows the story of George, a… Continue reading Western Sydney Wanderers FC Sponsor Voltaren Spot Tackles The ‘Grumps’
Nike Links With Local Artists & Photographer For Campaign Promoting New MCFC & WSWFC A-League Kits
Nike leverages the upcoming new Australian football season with a new campaign promoting the sports apparel giant’s new 21017/18 kits for Melbourne City FC and Western Sydney Wanderers FC. The MCFC and WSWFC initiative sees the sportswear behemoth and creative agency Blood Utd work with local artists Heesco & Dale Bigeni and photographer Thom… Continue reading Nike Links With Local Artists & Photographer For Campaign Promoting New MCFC & WSWFC A-League Kits
