Nike Links With Local Artists & Photographer For Campaign Promoting New MCFC & WSWFC A-League Kits

Nike leverages the upcoming new Australian football season with a new campaign promoting the sports apparel giant’s new 21017/18 kits for Melbourne City FC and Western Sydney Wanderers FC.   The MCFC and WSWFC initiative sees the sportswear behemoth and creative agency Blood Utd work with local artists Heesco & Dale Bigeni and photographer Thom… Continue reading Nike Links With Local Artists & Photographer For Campaign Promoting New MCFC & WSWFC A-League Kits

MLB Beer Brand Budweiser Enlists Artist-Fans To Design Baseball Team Custom Cans

Budweiser has teamed up with Major League Baseball (MLB) on a product personalisation project that invites a series of local artists to create designs inspired by their city to feature on the brand’s cans.   The league’s official beer selected a local artist in several cities with MLB teams to create the designs for their… Continue reading MLB Beer Brand Budweiser Enlists Artist-Fans To Design Baseball Team Custom Cans

Nike’s ‘Rise As One’ March Madness Activation

As March Madness 2012 approaches, Nike has launched a new campaign revolving around the NCAA basketball tournament called ‘Rise As One’.   This is an integrated initiative spanning multiple platforms, but at its heart the apparel maker has constructed an innovative social media centre that aims to amplify college basketball pride.   To reflect the… Continue reading Nike’s ‘Rise As One’ March Madness Activation