A sustainability partnership between repurposing sportswear design outfit (re)boot and Major League Soccer (MLS) franchise Inter Miami and agency AKQA Bloom turned the club’s discarded official team kits and used training gear into a new collection of jersey’s and apparel for Inter Miami’s Academy – thus introducing the league’s first circular, no waste apparel model.… Continue reading Inter Miami, (re)boot & AKQA Bloom Tackle Sport’s Waste Crisis With Recycled Academy Collection
Tag: Jersey
UEFA Leverages UCL Final To Launch Diversity & Inclusion ‘FootbALL’ Programme
UEFA leveraged spiking football excitement around its showpiece Champions League Final with the launch of a new three-pronged global diversity and inclusion programme called simply ‘FootbALL’. The FootbALL initiative sets out to highlight the power of game to drive positive social change across all of Europe’s various communities and it aims to advocate that ‘the… Continue reading UEFA Leverages UCL Final To Launch Diversity & Inclusion ‘FootbALL’ Programme
Avery Dennison Activates Orlando ‘Premier League Mornings Live’ Via Ltd Edition Soccer Shirts
Retail physical and digital labelling brand Avery Dennison activated its sponsorship of the Premier League’s eight annual US ‘Premier League Mornings Live’ fan festival through an integrated campaign led by a limited edition apparel capsule collection – including 500 specially designed soccer shirts and 300 caps which are available to attendees as prizes at an… Continue reading Avery Dennison Activates Orlando ‘Premier League Mornings Live’ Via Ltd Edition Soccer Shirts
INTERSPORT Leverages FFF Tie-Up Via #FamilleBleue ‘Passion Size’ National Team Shirt Campaign
Ahead of the 2022 FIFA Men’s World Cup, INTERSPORT leveraged its official merchandising distribution deal with the French Football Federation / Fédération Française de Football (FFF) by rolling out a fresh phase of its #FamilleBleue marketing movement aimed at uniting French supporters and encouraging them to buy the new French team jersey. The campaign,… Continue reading INTERSPORT Leverages FFF Tie-Up Via #FamilleBleue ‘Passion Size’ National Team Shirt Campaign
NZRFU Black Ferns Iconised In Adidas Kit Launch Campaign For 2022 Women’s Rugby World Cup
Challenged to celebrate the New Zealand Rugby Union (NZRU) women’s national team – The Black Ferns – and promote Adidas new tournament kit launch in the lead up to the 2021 Rugby World Cup, agency Augusto created an integrated, multi-strand campaign in harness with the ‘Dream Girls Art Collective’. With New Zealand acting as… Continue reading NZRFU Black Ferns Iconised In Adidas Kit Launch Campaign For 2022 Women’s Rugby World Cup
#TeamStateFarm Launches NFL Linked ‘Football Find’ NFT Treasure Hunt To Engage Younger Consumers
The start of November saw US insurer State Farm join the non-fungible tokens (NFT) bandwagon via a digital scavenger hunt called the official #TeamStateFarm ‘Football Find’ game. Starting on 4 November and revolving around a bespoke web hub at https://www.teamstatefarmfootballfind.com/, the insurance company’s virtual treasure hunt challenges participants to use their smartphones – akin to Pokemon Go –… Continue reading #TeamStateFarm Launches NFL Linked ‘Football Find’ NFT Treasure Hunt To Engage Younger Consumers
Vodafone Expands #UniteThePride Lions Activation Around Squad Announcement
Leveraging its role as the lead partner of the British & Irish Lions for the 2021 Tour of South Africa, Vodafone expanded its ongoing #UniteThePride activation around the early May squad announcement focused on boosting excitement and awareness, driving jersey sales and official app downloads. This team reveal strand of the initiative, created in… Continue reading Vodafone Expands #UniteThePride Lions Activation Around Squad Announcement
ASICS & Rugby Australia Launch Wallabies Rugby World Cup Jersey With ‘Move As One’ Campaign
Late May saw ASICS launch the new Wallabies jersey for the 2019 Rugby World Cup and roll out a new rugby campaign called ‘Move As One’. Developed in tandem with agency Fell + Company (with PR and event production by the Lampoon Group), the campaign offers an inside peek into the dedication, focus and… Continue reading ASICS & Rugby Australia Launch Wallabies Rugby World Cup Jersey With ‘Move As One’ Campaign
Nike Links With Local Artists & Photographer For Campaign Promoting New MCFC & WSWFC A-League Kits
Nike leverages the upcoming new Australian football season with a new campaign promoting the sports apparel giant’s new 21017/18 kits for Melbourne City FC and Western Sydney Wanderers FC. The MCFC and WSWFC initiative sees the sportswear behemoth and creative agency Blood Utd work with local artists Heesco & Dale Bigeni and photographer Thom… Continue reading Nike Links With Local Artists & Photographer For Campaign Promoting New MCFC & WSWFC A-League Kits
