UEFA leveraged spiking football excitement around its showpiece Champions League Final with the launch of a new three-pronged global diversity and inclusion programme called simply ‘FootbALL’. The FootbALL initiative sets out to highlight the power of game to drive positive social change across all of Europe’s various communities and it aims to advocate that ‘the… Continue reading UEFA Leverages UCL Final To Launch Diversity & Inclusion ‘FootbALL’ Programme
Tag: Regional Governing Body
CONMEBOL Names Star To Honour Maradona On Anniversary Of The Argentine Icon’s Death
South American Football Confederation CONMEBOL honoured Diego Armando Maradona with an ‘out of this world’ tribute on the anniversary of his death by naming a star after the Argentina and Napoli super star. Agency Mercado McCann developed the idea and enacted the naming of a star and supporting campaign for CONMEBOL as a tribute… Continue reading CONMEBOL Names Star To Honour Maradona On Anniversary Of The Argentine Icon’s Death
