Tag Archives: Latin America

Gatorade ‘Breakup Story’ Film Tells The Story Of One Man’s Recovery From A Failed Romance Gatorade ‘Breakup Story’ Film Tells The Story Of One Man’s Recovery From A Failed Romance

Gatorade ‘Breakup Story’ Film Tells The Story Of One Man’s Recovery From A Failed Romance

A new LATAM regional campaign from Gatorade focusing on ways sport can make us feel better was spearheaded by a short film called ‘Breakup Story’ which tells the tale >>
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Gatorade Latin America Launch Integrated Campaign Claiming That ‘Sweating Is Glory’ Gatorade Latin America Launch Integrated Campaign Claiming That ‘Sweating Is Glory’

Gatorade Latin America Launch Integrated Campaign Claiming That ‘Sweating Is Glory’

Sports drink market leader Gatorade’s latest South American campaign celebrates the glory of sweating with an integrated, functional campaign spearheaded by a 90-second spot titled ‘Sweating Is Glory’.   >>
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DIRECTV Promotes FIFA 2022 Men’s World Cup Streaming Service Via A Fan Feeling Of ‘Qatarsis’ DIRECTV Promotes FIFA 2022 Men’s World Cup Streaming Service Via A Fan Feeling Of ‘Qatarsis’

DIRECTV Promotes FIFA 2022 Men’s World Cup Streaming Service Via A Fan Feeling Of ‘Qatarsis’

A new South American campaign from DIRECTV promoting its coverage of the 2022 FIFA Men’s World Cup rolled out in multiple markets aims to position DIRECTV as the only >>
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Cris-Sal’s Superstitious ‘Unlucky Sponsor’ Salt Campaign Cheers For Ecuador’s World Cup Qualifying Rivals Cris-Sal’s Superstitious ‘Unlucky Sponsor’ Salt Campaign Cheers For Ecuador’s World Cup Qualifying Rivals

Cris-Sal’s Superstitious ‘Unlucky Sponsor’ Salt Campaign Cheers For Ecuador’s World Cup Qualifying Rivals

In Ecuador (as is the case across Latin America), salt has bad luck connotations, so when Cris-Sal was prevented from sponsoring the national football team because of the traditional >>
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Mastercard & Luis Figo Set Guinness World Record With First-A-Kind, Zero Gravity ‘Out Of This World Match’ Mastercard & Luis Figo Set Guinness World Record With First-A-Kind, Zero Gravity ‘Out Of This World Match’

Mastercard & Luis Figo Set Guinness World Record With First-A-Kind, Zero Gravity ‘Out Of This World Match’

Mastercard literally took the game to new heights by setting a Guinness World Record for the ‘Highest Altitude Game of Football On A Parabolic Flight’ with a brand stunt >>
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CONMEBOL Names Star To Honour Maradona On Anniversary Of The Argentine Icon’s Death CONMEBOL Names Star To Honour Maradona On Anniversary Of The Argentine Icon’s Death

CONMEBOL Names Star To Honour Maradona On Anniversary Of The Argentine Icon’s Death

South American Football Confederation CONMEBOL honoured Diego Armando Maradona with an ‘out of this world’ tribute on the anniversary of his death by naming a star after the Argentina >>
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HEAD Launches ALPHA Paddle Range Campaign Focusing On Mini, Everyday Life Competitions HEAD Launches ALPHA Paddle Range Campaign Focusing On Mini, Everyday Life Competitions

HEAD Launches ALPHA Paddle Range Campaign Focusing On Mini, Everyday Life Competitions

Mid December saw sports equipment and apparel brand HEAD launch a new campaign where the objective of the protagonists is not to participate, but to win.   Promoting its >>
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The Economist Kicks Off Live Russia 2018 Marketing Linked To Global Issue Analysis On World Cup Digital Hub The Economist Kicks Off Live Russia 2018 Marketing Linked To Global Issue Analysis On World Cup Digital Hub

The Economist Kicks Off Live Russia 2018 Marketing Linked To Global Issue Analysis On World Cup Digital Hub

The Economist is running a Russia 2018 responsive marketing campaign that uses match scores to a fulcrum for debating global topics.   These reactive World Cup ads, in the >>
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Mastercard JuntosSomos10 Leverages Russia 2018 By Linking Kids Meal Giveaways To World Cup Goals Mastercard JuntosSomos10 Leverages Russia 2018 By Linking Kids Meal Giveaways To World Cup Goals

Mastercard JuntosSomos10 Leverages Russia 2018 By Linking Kids Meal Giveaways To World Cup Goals

The payments brand aimed to leverage World Cup fever in Latin America and the Caribbean with a kids cause initiative that set out to see company provide 10,000 meals >>
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Copa America Sponsors Dial Up #Chile2015 Activation (Despite The Cloud Of The FIFA Scandal) Copa America Sponsors Dial Up #Chile2015 Activation (Despite The Cloud Of The FIFA Scandal)

Copa America Sponsors Dial Up #Chile2015 Activation (Despite The Cloud Of The FIFA Scandal)

Under the shadow of the global FIFA scandal, 12 teams from South and Central America have gathered to compete in football’s oldest international tournament – the Copa America – >>
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