Volkswagen (VW) Brazil paid tribute to its iconic, best-selling Gol model in Brazil to mark the end of production after 42 years, by transforming one of the final Gol models ever manufactured into an actual goalpost at the famous Vila Belmiro Stadium – home of Santos FC. ‘Gol’ in Portuguese means ‘Goal’ and the… Continue reading VW Brazil Gol Model Tribute Transforms Car Into A Goalpost At Santos’ Vila Belmiro Stadium
Tag: Tribute
Rolex Pays Emotional Tribute To Endorser Federer Via Perpetual Classy ‘Thank You’ Spot
After a 20-year partnership with Roger Federer, Rolex leveraged its athlete ambassador alliance around the 20-time Grand Slam Champion’s retirement with a 30-second video tribute to his astonishing career which subtly mentioned the watch brand Federer so often promoted and wore by hailing its global brand ambassador’s ‘perpetual legacy’. The all-Swiss partnership, built on… Continue reading Rolex Pays Emotional Tribute To Endorser Federer Via Perpetual Classy ‘Thank You’ Spot
Gatorade Salutes Serena Williams Legacy In ‘Love Means Everything’ Spot Leveraging 2022 US Open
An emotional Gatorade commercial narrated by music megastar Beyoncé pays tribute to brand ambassador Serena Williams as she starts her final Grand Slam at the 2022 US Open. The PepsiCo owned sports drink spot, titled ‘Love Means Everything’, celebrated Williams’ record-breaking tennis career on the eve of the tournament and highlights he she started a… Continue reading Gatorade Salutes Serena Williams Legacy In ‘Love Means Everything’ Spot Leveraging 2022 US Open
Gaming Giant EA Sports Rolls Out Stirring ‘Thanks, Coach’ Tribute To John Madden
In mid-February gaming giant EA Sports rolled out a powerful, respectful ‘Thanks, Coach’ tribute to NFL great and its naming partner for its biggest US sports game EA Sports Madden NFL. Along with old-time portable television sets serving as symbolic screens of his legendary life, the moving spot features colleagues, friends, NFL Hall of… Continue reading Gaming Giant EA Sports Rolls Out Stirring ‘Thanks, Coach’ Tribute To John Madden
CONMEBOL Names Star To Honour Maradona On Anniversary Of The Argentine Icon’s Death
South American Football Confederation CONMEBOL honoured Diego Armando Maradona with an ‘out of this world’ tribute on the anniversary of his death by naming a star after the Argentina and Napoli super star. Agency Mercado McCann developed the idea and enacted the naming of a star and supporting campaign for CONMEBOL as a tribute… Continue reading CONMEBOL Names Star To Honour Maradona On Anniversary Of The Argentine Icon’s Death
La Liga’s Cádiz CF Launch An Emotional Tribute Video Spot To Former Player Adolfo Bolea
La Liga club Cádiz CF paid an emotional social video tribute to former star Adolfo Bolea who played for the team during the 1950s and 60s. Shot during the pandemic lockdown, the ‘Always In Our Memory’ spot blends footage and clippings from his time as a player with more recent film of his role… Continue reading La Liga’s Cádiz CF Launch An Emotional Tribute Video Spot To Former Player Adolfo Bolea
Nike Marks Memorial Service Via Text-Only ‘Mamba Forever’ Kobe Bryant Digital Video Tribute
Nike, in harness with long-time agency of record W+K, offered its own tribute to its former athlete ambassador with a simple, touching text-only social video. The two minute spot, called ‘Mamba Forever’ (in reference to Bryant’s nickname which reflected his on court attitude), consists of a simple black screen with white text on the… Continue reading Nike Marks Memorial Service Via Text-Only ‘Mamba Forever’ Kobe Bryant Digital Video Tribute
San Francisco Giants ‘Foghorn Salute’ Tribute To Retiring Manager Bruce Bochy
To pay tribute to longtime manager Bruce Bochy on his retirement, San Francisco Giants creative agency 215 McCann created a uniquely San Francisco ‘Foghorn Salute’ send off. Few things are more synonymous in the city than fog, even in July, and from the team’s bayside stadium Giants fans are familiar to the regular sounds… Continue reading San Francisco Giants ‘Foghorn Salute’ Tribute To Retiring Manager Bruce Bochy
Stunning Social Animation Ad From Nike Acts As Tribute To Dirk ‘The Maverick’ Nowitzki
Sportswear behemoth Nike salutes an NBA star who truly changed the game with a striking animated tribute that celebrates Dirk Nowitzki and marks his NBA retirement after 21 years in the league. Nike’s tribute social spot, released on 10 April to mark is final game, is narrated by Steve Nash. The narrative arc… Continue reading Stunning Social Animation Ad From Nike Acts As Tribute To Dirk ‘The Maverick’ Nowitzki
DAZN’s ‘#ALL41 – Thank You Dirk’ Salute To Dallas Mavericks Legend Dirk Nowitzki
To commemorate Dirk Nowitzki’s last home game of the season for the Dallas mavericks, sports broadcaster DAZN rolled out an online #ALL41 tribute campaign led by an emotional hero film. The digital campaign, created in harness with creative Kolle Rebbe, features the player’s jersey number – 41- and a #ALL41 (all for one) play… Continue reading DAZN’s ‘#ALL41 – Thank You Dirk’ Salute To Dallas Mavericks Legend Dirk Nowitzki
Budweiser’s Retirement #ThisBudsFor3 Shirt Tribute Salutes Dwyane Wade The Inspirational Role Model
As Dwyane Wade plays the final game of his illustrious NBA career, the league’s official beer Budweiser celebrates his on-court success and pays tribute to his legacy of goodwill through an initiative called #ThisBudsFor3. Wade has been a role model and an inspiration to many through his multiple cause initiatives and ways of giving… Continue reading Budweiser’s Retirement #ThisBudsFor3 Shirt Tribute Salutes Dwyane Wade The Inspirational Role Model
Independent Melbourne Movie Makers #Jumpwomen Tribute Celebrates Female Sports Role-Models
On International Women’s Day a collection of independent Melbourne-based filmmakers launched an online ‘film tribute to female athlete role models called ‘Dear Michelle’ that reimagines a sporting landscape in which the great NBA player of all time was not Michael but Michelle Jordan. This alternate reality video journey aims to generate conversation around women’s… Continue reading Independent Melbourne Movie Makers #Jumpwomen Tribute Celebrates Female Sports Role-Models
