An early August spot from Nike applied artificial intelligence (AI) to archive action footage to generate 130,000 games between Serena Williams’ from two different eras to celebrate significant moments through the brand’s history framed around the achievements of some of its highest profile athlete ambassadors – including Serena Williams. The US sportswear behemoth teamed… Continue reading Nike Serves Up ‘Never Done Evolving’ AI Spot & Stream Pitting Serena Williams Against Herself
Tag: Livestream
CONMEBOL Names Star To Honour Maradona On Anniversary Of The Argentine Icon’s Death
South American Football Confederation CONMEBOL honoured Diego Armando Maradona with an ‘out of this world’ tribute on the anniversary of his death by naming a star after the Argentina and Napoli super star. Agency Mercado McCann developed the idea and enacted the naming of a star and supporting campaign for CONMEBOL as a tribute… Continue reading CONMEBOL Names Star To Honour Maradona On Anniversary Of The Argentine Icon’s Death
Chardard Fronts Lacoste’s ‘The 9th Lane Project’ Swimming Race Between Olympians & Paralympians
Sportswear and fashion retailer Lacoste leverage the Paralympics by bringing together Olympic and Paralympic athletes for a unique race in an exceptional setting for its ‘The 9th Lane Project’ which saw French Para swimmer Laurent Chardard take on eight Olympic swimmers. The campaign, created by agency BETC for the French company founded in 1933… Continue reading Chardard Fronts Lacoste’s ‘The 9th Lane Project’ Swimming Race Between Olympians & Paralympians
MLB Leverages ‘Field Of Dreams Game’ Via Twitch Watch Party & Minecraft Partnership
Major League Baseball (MLB) leveraged spiking interest around the sport generated by its ‘Field Of Dreams Game’ to reach out to younger demographics by hosting a watch party on streaming platform Twitch and by entering the world of Minecraft with an in-game ‘MLB Home Run Derby’. Inspired by the 1989 movie starring Kevin Costner,… Continue reading MLB Leverages ‘Field Of Dreams Game’ Via Twitch Watch Party & Minecraft Partnership
Draft House – Rocket Mortgage & LA Rams
During April and May 2021, in a first for any NFL franchise, the Los Angeles Rams teamed up with sponsor Rocket Mortgage to operate the team’s Draft operation out of bespoke created ‘Rocket Mortgage Draft House’: a 9,000 square foot branded Malibu home which was the base for the team’s Draft picks and strategies and… Continue reading Draft House – Rocket Mortgage & LA Rams
Vodafone Expands #UniteThePride Lions Activation Around Squad Announcement
Leveraging its role as the lead partner of the British & Irish Lions for the 2021 Tour of South Africa, Vodafone expanded its ongoing #UniteThePride activation around the early May squad announcement focused on boosting excitement and awareness, driving jersey sales and official app downloads. This team reveal strand of the initiative, created in… Continue reading Vodafone Expands #UniteThePride Lions Activation Around Squad Announcement
Man Utd Launch Own Channel Digital Promotional Campaign For #ILOVEUNITED USA
Manchester United have launched a digital campaign to promote the latest #ILOVEUNITED virtual fan event – this time in the USA – which will be broadcast online on 28 February ahead of the club’s Premier League match against Chelsea. The livestream brings together Utd supporters around the world and this iteration will focus on… Continue reading Man Utd Launch Own Channel Digital Promotional Campaign For #ILOVEUNITED USA
NFL Official Yoghurt Oikos Promotes New Pro Brand Via ‘Ugly Face #PROFACE’ Livestream Spot
Oikos, the official yogurt of the National Football League, launching a new product called Pro with a Super Bowl LV linked campaign that didn’t actually include a Big Game telecast commercial and instead was built around the official livestream. Oikos adopted the strategy because it prioritised reaching fitness-oriented, younger millennials via the Big Game livestream which it… Continue reading NFL Official Yoghurt Oikos Promotes New Pro Brand Via ‘Ugly Face #PROFACE’ Livestream Spot
OLG Campaign Drives Virtual Viewing/Betting As Ontario Racing Resumes Behind Closed Doors
A new Ontario Lottery and Gaming Corporation (OLG) digital campaign on behalf of Ontario Racing and developed by agency Juniper Park\TBWA aimed to help Canadian racing fans reconnect with the sport online. As with so many sports, the start of the horse racing season in Ontario was delayed due to the Covid-19 pandemic and now… Continue reading OLG Campaign Drives Virtual Viewing/Betting As Ontario Racing Resumes Behind Closed Doors
Chelsea FC’s Livestream Show On 2004/05 Season Broadcast On Weibo & Douyin For Chinese Fans
In April, Premier League club Chelsea FC sought to engage its Chinese fan-base during the absence of football due to COVID-19 through a dedicated livestream on Weibo and Douyin (the Chinese brand for TikTok). The engagement initiative marked the first time a non-Chinese football club had run a simultaneous livestream on both channels. … Continue reading Chelsea FC’s Livestream Show On 2004/05 Season Broadcast On Weibo & Douyin For Chinese Fans
Juventus Scores Big With Multi-Channel, Live, Interactive Gameshow For Fans In China
Serie A side Juventus created an interactive live gameshow to engage its Chinese fanbase. The online initiative, running under the club’s ongoing ‘J-Squad’ initiative, was essentially a two-hour live stream which split supporters put into teams which competed against one another in what was positioned as an online football match – complete with two… Continue reading Juventus Scores Big With Multi-Channel, Live, Interactive Gameshow For Fans In China
Borussia Dortmund Engage & Entertain Chinese Supporters Via First Online Fan Party
With Bundesliga matches postponed by the coronavirus crisis, Borussia Dortmund hosted a digital fan viewing party to keep their fans engaged and entertained despite the absence of action on the pitch. Instead of the derby game against Schalke 04, BVB teamed up with digital agency partne Mailman to host a live-stream digital online fan… Continue reading Borussia Dortmund Engage & Entertain Chinese Supporters Via First Online Fan Party
