Leveraging Major League Baseball’s 8 September Hall of Fame induction ceremony honouring for the classes of 2020 and 2021, American Family Insurance launched a commemorative commercial saluting ambassador and first-time Hall Of Fame addition Derek Jeter. The campaign, created by American Family’s creative agency Elite Media, champions the New York Yankees legend’s accomplishments both… Continue reading American Family Insurance ‘Dreamers’ TVC Congratulates Derek Jeter On Hall of Fame Induction
Tag: New York Yankees
MLB Leverages ‘Field Of Dreams Game’ Via Twitch Watch Party & Minecraft Partnership
Major League Baseball (MLB) leveraged spiking interest around the sport generated by its ‘Field Of Dreams Game’ to reach out to younger demographics by hosting a watch party on streaming platform Twitch and by entering the world of Minecraft with an in-game ‘MLB Home Run Derby’. Inspired by the 1989 movie starring Kevin Costner,… Continue reading MLB Leverages ‘Field Of Dreams Game’ Via Twitch Watch Party & Minecraft Partnership
Father’s Day Facebook/MLB ‘Game Day’ Campaign Sees Dads And Daughters Take In First Baseball Game
Launched ahead of Father’s Day, a new ‘Game Day’ campaign from MLB and Facebook features two dads getting ready and taking their daughters to their first big league baseball game. Running across both television and online platforms, the two after-daughter stories feature a first trip to a New York Yankees and a New York… Continue reading Father’s Day Facebook/MLB ‘Game Day’ Campaign Sees Dads And Daughters Take In First Baseball Game
Wix.com ‘Biggest Yankees Fan’ Consumer-Created Contest Activates New NY Baseball Partnership
As excitement builds around the end of the Major League Baseball Season, a new Wix.com campaign aims to crown the biggest New York Yankees fan of all. As the Yankees strive for a post-season wild-card spot in the finely balanced American League playoff race, the team’s newest commercial partner has launched a contest to… Continue reading Wix.com ‘Biggest Yankees Fan’ Consumer-Created Contest Activates New NY Baseball Partnership
Gillette Gives Jeter World’s Biggest Outdoor Shave
Gillette’s giant poster campaign – ‘Everday Masterpiece’ – is fronted by brand ambassador ans baseball star Derek Jeter. Jeter, the franchise player of the star studded New York Yankees, features on a giant billboard which changes each day to reflect and project the stages of a man’s grooming routine. A team repaints the… Continue reading Gillette Gives Jeter World’s Biggest Outdoor Shave
