Major League Baseball (MLB) leveraged spiking interest around the sport generated by its ‘Field Of Dreams Game’ to reach out to younger demographics by hosting a watch party on streaming platform Twitch and by entering the world of Minecraft with an in-game ‘MLB Home Run Derby’. Inspired by the 1989 movie starring Kevin Costner,… Continue reading MLB Leverages ‘Field Of Dreams Game’ Via Twitch Watch Party & Minecraft Partnership
