In the first week of July, a month ahead of the start of its second season, the England and Wales Cricket Board’s (ECB) ‘The Hundred’ tournament linked up with a team of 10 kids to create an immersive stadium build in the world’s leading sandbox video game – Minecrafthttps://www.minecraft.net/en-us. The project saw The Hundred… Continue reading ECB’s ‘The Hundred’ Builds ‘The Space Bowl’ Cricket Stadium In Minecraft To Engage Youngsters
Tag: Gaming Partnership
MLB Leverages ‘Field Of Dreams Game’ Via Twitch Watch Party & Minecraft Partnership
Major League Baseball (MLB) leveraged spiking interest around the sport generated by its ‘Field Of Dreams Game’ to reach out to younger demographics by hosting a watch party on streaming platform Twitch and by entering the world of Minecraft with an in-game ‘MLB Home Run Derby’. Inspired by the 1989 movie starring Kevin Costner,… Continue reading MLB Leverages ‘Field Of Dreams Game’ Via Twitch Watch Party & Minecraft Partnership
Liverpool FC & Konami Team Up To Launch New 2018/19 Season Third Kit Within PES Video Game
Liverpool FC unveiled its new third kit for the 2018/19 season in tandem with Konami with a an unveiling campaign utilising their partnership within the Pro Evolution Soccer game. The new New balance created shirts reveal represents the first time a Premier League Club has used in-game graphics to launch a new strip. … Continue reading Liverpool FC & Konami Team Up To Launch New 2018/19 Season Third Kit Within PES Video Game
Mazda SXSW Sponsorship Spans Music Making Apps, Branded Gaming & Utilities
First-time South By Southwest sponsor Mazda is blending creative innovation with practically utilities within an integrated festival activation programme that stretches from an original music-making app to the launch of its latest gaming partnership. Mazda North America (MNAO) is the Official Automobile Sponsor of this year’s South by Southwest(SXSW) and is activating throughout the… Continue reading Mazda SXSW Sponsorship Spans Music Making Apps, Branded Gaming & Utilities
Microsoft Builds World Cup Content For Xbox One & IE
Microsoft activates around the World Cup with a new ‘Destination Brazil’ hub, debuting 12 June, featuring a ‘Brazil Now’ app, fast access to the exclusive ‘FIFA 14 Ultimate Team’ game and the debut of ‘Every Street United’ – an original Xbox series on talented street soccer stars from around the world. The content-rich seam… Continue reading Microsoft Builds World Cup Content For Xbox One & IE
Chipotle’s ‘Scarecrow’ Music & Game Initiative Drives Sustainability Debate
‘The Scarecrow’ is Chipotle’s fresh music and gaming campaign that continues its cause and values-led quest for wholesome, sustainable food. The music video, an animated story with a specially recorded new version of ‘Pure Imagination’ by Grammy Award-winning artist Fiona Apple, and it is effectively a companion film for the Mexican food… Continue reading Chipotle’s ‘Scarecrow’ Music & Game Initiative Drives Sustainability Debate
