Late April saw Formula One (F1) global partner Heineken launch a list- and follower-building activation in the form of a competition offering fans a chance to win their own 2021 season ‘Pit Wall Bar’ for the home. Based on the insight that not only have the majority of F1 fans never attended a race… Continue reading Heineken Contest Offers Fans ‘Pit Wall Bar’ Immerse Home Experience For 2021 Race Season
Tag: Branded Experience
Nissan UEFA Final Fest Eco Games Power Cup To Ground
Nissan brought its first year as a UEFA Champions League sponsor to a climax with a blockbuster experiential event at Berlin’s Brandenburg Gate that challenged fans to show their skills and energy levels in order to generate the actual electricity that transported the trophy to the stadium in a special edition e-NV200. This innovative… Continue reading Nissan UEFA Final Fest Eco Games Power Cup To Ground
Mazda SXSW Sponsorship Spans Music Making Apps, Branded Gaming & Utilities
First-time South By Southwest sponsor Mazda is blending creative innovation with practically utilities within an integrated festival activation programme that stretches from an original music-making app to the launch of its latest gaming partnership. Mazda North America (MNAO) is the Official Automobile Sponsor of this year’s South by Southwest(SXSW) and is activating throughout the… Continue reading Mazda SXSW Sponsorship Spans Music Making Apps, Branded Gaming & Utilities
Audi’s Millennial-Targeted ‘Game’ Kicks Off MLS Deal
Audi, along with other major global brands such as Heineken, seems to believe that the Brazil 2014 World Cup was the tipping point for North American football/soccer and is leveraging the US soccer craze with a new Major League Soccer (MLS) partnership with a new campaign led by the first in a series of TV… Continue reading Audi’s Millennial-Targeted ‘Game’ Kicks Off MLS Deal
