11 September saw Nissan celebrate a new three-year extension of its UEFA Champions League sponsorship through a new spot starring Real Madrid striker and the auto outfit’s athlete ambassador Gareth Bale. To activate around the partnership news, Nissan took endorser Bale to meet a group of Madrid school children for whom he was charged with recreating… Continue reading Bale School Stunt Rework 2014 Cup-Winning Goal To Celebrate Nissan UEFA Champions League Extension
Tag: Champions League (UEFA)
Mourinho & A Facebook Messenger Chatbot Lead Heineken’s UCL ‘No More Excuses’
Heineken launches a new phase of its UEFA Champions League (UCL) activation, called ‘No More Excuses’, which aims to convince fans to tune in to the tournament. Timed to coincide with the start of the competition’s knock-out stages, this latest activation phase is fronted by José Mourinho, spans multiple content pieces and also features… Continue reading Mourinho & A Facebook Messenger Chatbot Lead Heineken’s UCL ‘No More Excuses’
New #WalkersUnited Campaign Marks Switch In UEFA Champions League Sponsorship Strategy
On 1 February the UK crisp giant Walkers kicked off its UEFA Champions League campaign with an integrated, 12-week #WalkersUnited initiative – spanning TV work, point-of-sale assets, an on-pack competition promotion, plus a digital and an influencer activation strand – to promote a new range of sharing packs aimed at social occasions The new… Continue reading New #WalkersUnited Campaign Marks Switch In UEFA Champions League Sponsorship Strategy
Aguero, Sanchez & Kompany (Copa 90 & Bleacher Report) Lead Pepsi Max/Zero Sugar UCL ‘Super Fandom’ Moments
Pepsi Max has teamed up with three Premier League stars and two content partners for its latest UEFA Champions League ‘Super Fandom’ campaign as it leverages the start of the knock-out phase and sees the second year of the brand’s tournament activation dovetail with its global marketing big idea of rewarding those who live for… Continue reading Aguero, Sanchez & Kompany (Copa 90 & Bleacher Report) Lead Pepsi Max/Zero Sugar UCL ‘Super Fandom’ Moments
Tats, Haircuts (& Mascots) In MasterCard’s ‘Madness or Priceless’ UEFA CL Campaign
MasterCard tapped into the ‘mad’, ‘crazy’ and ‘irrational’ emotions of football fans to activate its UEFA Champions League rights around the 2016 final in Milan. The payments giant, a long term UEFA sponsor of the world’s top club tournament with a partnership that stretches back more than 22 years, focused its work around a… Continue reading Tats, Haircuts (& Mascots) In MasterCard’s ‘Madness or Priceless’ UEFA CL Campaign
Walkers #GameReady Choir In Surprise (UEFA Champions League) Street Serenades
Crisp brand Walkers is leveraging its UEFA Champions League rights with guerrilla style activation on the streets of Europe led by an undercover choir surprising the public with live, pop-up renditions of the tournament’s well known anthem. The ‘Choir Of Champions’ campaign is one phase of the PepsiCo snack brand’s #GameReady multi-strand tournament marketing… Continue reading Walkers #GameReady Choir In Surprise (UEFA Champions League) Street Serenades
BT Sport (Pun) Pub Signs Promote UEFA Champions League Programming
Leveraging the start of the UEFA Champions League, new UK broadcast rights holder BT Sport created a set of bespoke, hand-painted pub signs to promote the tournament’s kick-off, raise rights awareness and to illustrate the key role football plays in the UK pub industry. Working with agency OgilvyOne and traditional pub sign artist Andrew… Continue reading BT Sport (Pun) Pub Signs Promote UEFA Champions League Programming
BT’s Star-Studded ‘House Party’ UEFA Champions League Campaign
As the new season approaches, late July sees BT Sport roll out a major campaign promoting its (free) UEFA Champions League coverage led by a spearhead TV spot and supported by online video. The creative is fronted by a team of soccer superstars – from current players like Gareth Bale and David Luiz to… Continue reading BT’s Star-Studded ‘House Party’ UEFA Champions League Campaign
HTC Short Form Film ‘Vines’ Activate UEFA 2015 CL Final
HTC, the official sponsor of both UEFA’s Champions League and Europa League, ran a series of low latency short form film animations to commemorate the final of this year’s Champions League Final. The series of Vines promoted not just the telco’s tournament rights, but also its limited edition, 24-carat gold HTC One M9 handset… Continue reading HTC Short Form Film ‘Vines’ Activate UEFA 2015 CL Final
Nissan UEFA Final Fest Eco Games Power Cup To Ground
Nissan brought its first year as a UEFA Champions League sponsor to a climax with a blockbuster experiential event at Berlin’s Brandenburg Gate that challenged fans to show their skills and energy levels in order to generate the actual electricity that transported the trophy to the stadium in a special edition e-NV200. This innovative… Continue reading Nissan UEFA Final Fest Eco Games Power Cup To Ground
‘Excitement Engineers’ Seek Nissan UEFA C.L. Synergies
As the World Cup fades into marketers’ memory, activation around this season’s the UEFA Champions League is kicking off and that includes new sponsor Nissan’s campaign, ‘Engineers Of Excitement’, which is led by a series of idents blending elite automotive and football engineering skills. This global initiative, which spans TV, print, outdoor, digital and… Continue reading ‘Excitement Engineers’ Seek Nissan UEFA C.L. Synergies
