Mastercard, the official payment partner of the Australian Open, launched its multi-platform ‘Making A Grand Slam A Happy Slam’ tournament campaign on 15 January. The work continues last year’s approach to Australian Open activation which also focused on the idea that this tournament is the happiest slam: a insight based on research suggesting that… Continue reading Mastercard’s Integrated Australian Open ‘Happy Slam’ Work Spans TV & OOH, AO Chatbot & ‘Served’ App
Tag: #PricelessSurprises
Tats, Haircuts (& Mascots) In MasterCard’s ‘Madness or Priceless’ UEFA CL Campaign
MasterCard tapped into the ‘mad’, ‘crazy’ and ‘irrational’ emotions of football fans to activate its UEFA Champions League rights around the 2016 final in Milan. The payments giant, a long term UEFA sponsor of the world’s top club tournament with a partnership that stretches back more than 22 years, focused its work around a… Continue reading Tats, Haircuts (& Mascots) In MasterCard’s ‘Madness or Priceless’ UEFA CL Campaign
MasterCard BRITS Work Led By Ronson’s YouTube Super-Group Uptown Funk Surprise
The core kick-off for MasterCard’s 2016 BRIT Awards activation saw music maestro Mark Ronson produce a fan-created cover of his hit Uptown Funk as a ‘Priceless Surprise’. Targeting music lovers across Great Britain, the fan/musician initiative runs across Facebook and YouTube, plus paid social advertising, a major PR push, plus BRIT Awards sponsorship idents,… Continue reading MasterCard BRITS Work Led By Ronson’s YouTube Super-Group Uptown Funk Surprise
Chabal Leads Two Rail-Led MasterCard (HS1) France & England RWC Activations
Part of RWC worldwide partner MasterCard’s ongoing tournament activity comes an activation strand with a French flavour that sees a Priceless Surprise led by Les Blues legend and brand ambassador Sébastian Chabal. Running under the brand’s ‘Turning The World Oval – 44 Days Of Crazy’ RWC concept and slotting in to its ongoing, global… Continue reading Chabal Leads Two Rail-Led MasterCard (HS1) France & England RWC Activations
MasterCard’s Expansive #DaysOfCrazy RWC Work Aims To Turn The World Oval
Rugby World Cup Worldwide Partner and Official Payment System/Card MasterCard’s expansive, multi-strand activation programme spans global advertising and regional promotions, ticket purchasing platforms, ticket giveaways and related promotions, a participatory ‘man of the match’ platform, a ‘turn the world oval’ digital drive, athlete ambassador led surprises and stunts, grassroots support, events and experiences. This… Continue reading MasterCard’s Expansive #DaysOfCrazy RWC Work Aims To Turn The World Oval
MasterCard Tees-Up Priceless Open Experiences
As the world’s top golfers prepare for the 143rd Open Championship, MasterCard, an Official Patron of The Open Championship, today announced a series of Priceless golf experiences for fans to enjoy during The Open Championship which is taking place from 13 – 20 July. To reward MasterCard cardholders heading to the iconic Royal Liverpool Golf Club… Continue reading MasterCard Tees-Up Priceless Open Experiences
