Mastercard, the official payment partner of the Australian Open, launched its multi-platform ‘Making A Grand Slam A Happy Slam’ tournament campaign on 15 January. The work continues last year’s approach to Australian Open activation which also focused on the idea that this tournament is the happiest slam: a insight based on research suggesting that… Continue reading Mastercard’s Integrated Australian Open ‘Happy Slam’ Work Spans TV & OOH, AO Chatbot & ‘Served’ App
