Yonex, and official stringing partner of the 2018 Australian Open, is activating on site at the tournament through a live, demonstrative competition testing the skills, strength and endurance of tennis fans at the year’s first Grand Slam tournament in Melbourne. The sports equipment and apparel brand’s activation, developed in harness with experience agency GPJ… Continue reading Tennis Fans Compete In Live #YonexTensionWins Competition Experience At The Australian Open
Tag: Australian Open 2018
Häagen-Dazs Leverage Australian Open With New Global Ambassador Dimitrov Work & Bespoke Flavour
January saw Häagen-Dazs unveil the world’s number three tennis player Grigor Dimitrov as its latest global ambassador through work leveraging the start of the new tennis season and the Australian Open. The brand introduced its new sports endorser with a multi-platform marketing push launched on the day the 2018 Australian Open began and led… Continue reading Häagen-Dazs Leverage Australian Open With New Global Ambassador Dimitrov Work & Bespoke Flavour
Mastercard’s Integrated Australian Open ‘Happy Slam’ Work Spans TV & OOH, AO Chatbot & ‘Served’ App
Mastercard, the official payment partner of the Australian Open, launched its multi-platform ‘Making A Grand Slam A Happy Slam’ tournament campaign on 15 January. The work continues last year’s approach to Australian Open activation which also focused on the idea that this tournament is the happiest slam: a insight based on research suggesting that… Continue reading Mastercard’s Integrated Australian Open ‘Happy Slam’ Work Spans TV & OOH, AO Chatbot & ‘Served’ App
