March saw Netflix roll out a comic, soccer-themed campaign called ‘Bobot’ in Argentina in March which leveraged one of the FIFA 2023 Men’s World Cup memes based on an on-pitch verbal spat between Lionel Messi and Dutch striker Wout Weghorst During the dramatic match between Argentina and The Netherlands footage captured Messi mocking Weghorst… Continue reading Netflix Leverages FIFA World Cup Meme Via ‘Bobot’ Tool Showing What Wout Weghorst Watches
Tag: ChatBot
Arsenal Football Club Launches Official Chatbot With Automated ‘Robot’ Pires
Arsenal has followed in the footsteps of Premier League champions Manchester City with the late October launch of an official club chatbot that was fronted by offering supporters a chance to interact with an automated ‘Robot’ Pires. Trending newsMatch updatesChat with Robot Pires Introducing the new Arsenal bot — Arsenal FC (@Arsenal) October 24,… Continue reading Arsenal Football Club Launches Official Chatbot With Automated ‘Robot’ Pires
Samsung Chatbot Offers Aussie Football Fans To ‘TIMVITE’ Friends Over To Watch Big World Cup Games
Samsung Electronics Australia kicked-off a campaign built on its endorser partnership with Socceroos star Tim Cahill called ‘ TIMVITE’: an interactive digital initiative campaign that encourages Australian football fans to invite their friends over to watch Russia 2018 matches via a personalised invite from Cahill himself. The television promotion, developed in harness with agency Leo… Continue reading Samsung Chatbot Offers Aussie Football Fans To ‘TIMVITE’ Friends Over To Watch Big World Cup Games
Mastercard’s Integrated Australian Open ‘Happy Slam’ Work Spans TV & OOH, AO Chatbot & ‘Served’ App
Mastercard, the official payment partner of the Australian Open, launched its multi-platform ‘Making A Grand Slam A Happy Slam’ tournament campaign on 15 January. The work continues last year’s approach to Australian Open activation which also focused on the idea that this tournament is the happiest slam: a insight based on research suggesting that… Continue reading Mastercard’s Integrated Australian Open ‘Happy Slam’ Work Spans TV & OOH, AO Chatbot & ‘Served’ App
