Tag: Netflix

Netflix Leverages FIFA World Cup Meme Via ‘Bobot’ Tool Showing What Wout Weghorst Watches

March saw Netflix roll out a comic, soccer-themed campaign called ‘Bobot’ in Argentina in March which leveraged one of the FIFA 2023 Men’s World Cup memes based on an on-pitch verbal spat between Lionel Messi and Dutch striker Wout Weghorst   During the dramatic match between Argentina and The Netherlands footage captured Messi mocking Weghorst… Continue reading Netflix Leverages FIFA World Cup Meme Via ‘Bobot’ Tool Showing What Wout Weghorst Watches

Chicago Red Stars Recreate Netflix Movie ‘Wednesday’ Dance To Reveal 2023 Season Schedule

The Chicago Red Stars, a founding member of the National Women’s Soccer League  (NWSL), promoted the 2023 season schedule through a social campaign in which the players leveraged viral interest in a dance scene in the Netflix movie ‘Wednesday’ by recreating the iconic movie moves in an online video with a few added ball skills,… Continue reading Chicago Red Stars Recreate Netflix Movie ‘Wednesday’ Dance To Reveal 2023 Season Schedule

Michelob ULTRA Big Game Brand Collab Links NFL, PGA Tour, Netflix To Brian Cox & Serena Williams

NFL beer partner AB InBev’s Michelob ULTRA’s Super Bowl spot sees Succession star Brian Cox pair up with tennis great Serena Williams in a Caddyshack style, golf-themed campaign which drives home a message about pairing: the only pair to rival its two stars is, according to the brand, beer and football.   Teased from 20… Continue reading Michelob ULTRA Big Game Brand Collab Links NFL, PGA Tour, Netflix To Brian Cox & Serena Williams

Actor David Harbour Becomes Voice Of Brooks Running’s ‘It’s Your Run’ 1st Global Brand Campaign

Brooks Running launched its first global campaign, titled ‘It’s Your Run’, in August with a hero commercial voiced by actor, Stranger Things star and new brand ambassador David Harbour which spearheads a marketing push based around the message that everyone’s a runner even when a run may seem unconventional.   The campaign idea is that… Continue reading Actor David Harbour Becomes Voice Of Brooks Running’s ‘It’s Your Run’ 1st Global Brand Campaign

McEnroe Goes From Tennis Legend To Voice God In Squarespace Netflix Mockumentary

Following his recent cameo on Mindy Kaling’s Netflix show ‘Never Have I Ever’, tennis icon John McEnroe celebrates a new career in an integrated Squarespace ad campaign which comically leverages the 2021 US Open.   Rather than focusing on the icon’s skills on the court, the campaign champions his ‘voice acting’ and explores McEnroe’s pursuit… Continue reading McEnroe Goes From Tennis Legend To Voice God In Squarespace Netflix Mockumentary

International Paralympics Committee Launches ‘Wait For The Greats’ To Mark 1 Year To Go To Tokyo2020

To mark the one year to go countdown to the start of the Tokyo 2020 Paralympic Games (again), the organizing committee and rights owner launched a new campaign on 24 August called ‘Wait For The Greats’.   The initiative started with a social media spot that opens with a blank, black screen set to 100m commentary… Continue reading International Paralympics Committee Launches ‘Wait For The Greats’ To Mark 1 Year To Go To Tokyo2020

‘Secret Southampton’ Short Spot Series Sees Soccer Club Leverage Hype For Netflix’s Stranger Things 2

Premier League club Southampton FC has continued its ongoing social spoof engagement strategy with the launch of a series of short comic videos that leverage the release of of the new season of Netflix’s teen sci-fi smash hit Stranger Things 2.   The aim behind the initiative is to showcase the success of the Southampton… Continue reading ‘Secret Southampton’ Short Spot Series Sees Soccer Club Leverage Hype For Netflix’s Stranger Things 2