The start of March saw chicken restaurant Nando’s roll out an integrated campaign with a cameo from in-form Arsenal and England attacker Bukayo Sako to introduce its new ‘This Must Be The Place’ brand platform and its first sonic logo The campaign, created by agency New Commercial Arts and produced by Stink Films, was… Continue reading Nando’s Team Up With Saka To Launch ‘This Must Be The Place’ Brand Platform & First Sonic Logo
Tag: Sonic logo
Formula E’s Promotes Diriyah As It Unleashes New Season Gen 3 Car Onto Saudi Streets
Formula E (FE) worked with agency and production company La Familia London to promote the 2023 CORE Diriyah E-Prix which positioned Saudi Arabia and the racing series as accelerators of change by connecting Diriyah’s cultural heritage with a tech-leading vision of the future – embodied by the new Gen 3 car. Helmed by Directors… Continue reading Formula E’s Promotes Diriyah As It Unleashes New Season Gen 3 Car Onto Saudi Streets
Tennis Australia Launches Australian Open Sonic Brand Anthem & Audio Logo At 202 Tournament
Tennis Australia paired up with Resonance Sonic Branding to create a fresh audio identity for the 2022 Australian Open (AO) which included a brand anthem and audio logo and which is used across all property owner tournament marketing as well as live at the Melbourne Park venue. Launched at the start of the 2022… Continue reading Tennis Australia Launches Australian Open Sonic Brand Anthem & Audio Logo At 202 Tournament
Chemical Brothers Remix ‘NEEEUM’ Forms Sonic Identity & Soundscape For 2019 F1 Season
Formula 1 teamed up with The Chemical Brothers ahead of the 17 March Melbourne GP to release a special remix (the fastest remix ever) of the band’s latest track that will form the soundscape for the new season. The initiative was created by F1 creative agency Wieden & Kennedy London and the partnership brief… Continue reading Chemical Brothers Remix ‘NEEEUM’ Forms Sonic Identity & Soundscape For 2019 F1 Season
Team Sky’s Tour Track: An Elite Sonic Logo Signature
Team Sky has linked with music producers The Elite to create a bespoke soundtrack called ‘Go Far’ to support the team’s bid for the 2012 Tour De France. Working from the premise that music has always had an important role to play within professional sport and professional cycling, the production duo’s brief was… Continue reading Team Sky’s Tour Track: An Elite Sonic Logo Signature