Tag: Team Sky

Goodbye/Hello As Team Sky Says ‘Thank You Sky’ & Rolls Out Team Ineos Rebrand Campaign

Over a 48 hour period, professional cycling’s dominant team bid farewell to its former title sponsor Sky with a ‘Thank You’ spot and then welcomed its new owner Ineos by launching a rebranding campaign.   After an incredible 10-season journey, the team declared its pride in racing as Team Sky for a decade with a… Continue reading Goodbye/Hello As Team Sky Says ‘Thank You Sky’ & Rolls Out Team Ineos Rebrand Campaign

Team Sky’s #PassOnPlastic Campaign Promotes Sky Ocean Rescue Partnership At Le Tour De France

Team Sky is using its profile at the biggest cycling event of the season to raise awareness of the problems of plastic pollution and the dire health of the ocean to millions of people across Europe through its partnership with Sky Ocean Rescue.   Part of Team Sky’s umbrella ‘Race to 2020’ campaign, the integrated… Continue reading Team Sky’s #PassOnPlastic Campaign Promotes Sky Ocean Rescue Partnership At Le Tour De France

Sky Cycling Explores Le Tour de France Via ‘Mini Team Sky’ Online Film Series

Sky, the owner and primary sponsor of pro cycling’s dominant Team Sky, is running an online video series called ‘Mini Team Sky’ around cycling’s flagship annual event – Le Tour De France – exploring the different facets of the race and the team’s approach to it.   The web films may feature the members of… Continue reading Sky Cycling Explores Le Tour de France Via ‘Mini Team Sky’ Online Film Series

Team Sky & British Cycling Celebrated in ‘Sky Loves Cycling’ Social Push

Sky is celebrating its sponsorship with British Cycling with a major social media push called ‘Sky Loves Cycling’.   Despite the fact that its eight-year partnership with British Cycling comes to an end this year, the pay TV giant has created a social suite of Facebook, Instagram, Twitter and YouTube accounts dedicated bike riding.  … Continue reading Team Sky & British Cycling Celebrated in ‘Sky Loves Cycling’ Social Push

Advent Calendar Activation: MCFC’s 1 Sponsor Shareable Entertainment vs Team Sky’s Multi Partner Prizes

Driving engagement through the festive season with an advent calendar countdown is an obvious way to serve fans property-related content on a regular basis – and teaming up with sponsors to open those daily doors is another no brainer.   But is the smartest seasonal tactic to work with a single sponsor across advent, or… Continue reading Advent Calendar Activation: MCFC’s 1 Sponsor Shareable Entertainment vs Team Sky’s Multi Partner Prizes

Team Sky’s Tour Work Spans Jaguar, Shimano, GoPro & Lego Campaigns

In the build-up to the Tour De France, Jaguar leveraged its partnership with Team Sky to run a pre-launch campaign for its new 2016 F-Pace SUV.   The classic British car marquee led the campaign with a documentary-style webfilm, launched on its own YouTube channel, focusing on the final phases of Chris Froome’s training programme… Continue reading Team Sky’s Tour Work Spans Jaguar, Shimano, GoPro & Lego Campaigns

Jaguar Film Froome & Team Sky ‘Under The Sea’ Bike Ride

While the riders in the actual race were forced to fly across the channel because of Eurostar / Euro Tunnel delays, Jaguar activated its Team Sky partnership by rolling out a documentary about Chris Froome riding his bike through the Channel Tunnel called ‘Under The Sea’   Jaguar linked with Sky’s team leader and 2013… Continue reading Jaguar Film Froome & Team Sky ‘Under The Sea’ Bike Ride

Team Sky’s ‘Tour Fever’: Engage, Inform & Monetise

To build support for Team Sky’s assault on its third successive Tour de France win, the rights owner has begun rolling out its ‘Tour Fever’ campaign to engage fans and encourage the support it hopes will drive its riders from Yorkshire to the Champs Elysees.   The campaign is led by an online film series… Continue reading Team Sky’s ‘Tour Fever’: Engage, Inform & Monetise

Alive Films & L’Etap Guide Front Jaguar Team Sky Work

A series of ‘Alive’ videos and blogs lie at the heart of Jaguar’s Sky Pro Cycling alliance 2013 campaign   The spearhead spot sees Team Sky riders Chris Froome, Geraint Thomas, and Edvald Boasson – Hagen tell Jaguar what really makes them feel ‘Alive’: from learning to ride a bike to summiting the highest mountains… Continue reading Alive Films & L’Etap Guide Front Jaguar Team Sky Work

Team Sky’s Rainforest Rescue At Tour De France

Following on from the eco initiative’s activation throughout the Tour of Britain, Team Sky are using the Tour De France to highlight its sponsor’s effort to save 1 billion trees in the Amazon rainforest with Rainforest Rescue.   The pro cycling team’s brand colours have changed from Sky’s corporate blue to Rainforest Rescue green and… Continue reading Team Sky’s Rainforest Rescue At Tour De France