Three weeks ahead of the first service at Wimbledon 2019, the tournament’s official automotive partner Jaguar leveraged its right through the launch of the world-first ‘Ace Pace Wimbledon Edition App’ which measures fans’ serves using smart phone technology as they compete to win Wimbledon tickets. The app, which is a leading edge strand in… Continue reading Jaguar Integrated Wimbledon Sponsorship Led By Serve Sim App Ticket Contest & UK Digital OOH
Tag: Jaguar
Jaguar Activates Wimbledon Via A ‘Show Your Edge’ Campaign Led By UK Tennis Star Spots
After Queens and before Wimbledon, Jaguar launched out a new campaign leveraging tennis fever and its AELTC partnership fronted by Andy Murray and fellow UK tennis stars Kyle Edmund and Johanna Konta. Titled ‘Show Your Edge’, the Murray led creative spearheads a content series that explores the psychological insights driving Britain’s leading tennis stars.… Continue reading Jaguar Activates Wimbledon Via A ‘Show Your Edge’ Campaign Led By UK Tennis Star Spots
#FeelWimbledon Jaguar’s Biometrics/Sociometrics Showcase Live Fan Mood
Jaguar, the official car of Wimbledon, is using biometrics and sociometrics in a campaign called #FeelWimbledon that provides real-time mood analysis. The official partner of the self-styled ‘Greatest Grand Slam’ has dished out wristbands with biometric sensors to tennis fans at the All England Lawn Tennis Club to explore and showcase their emotional disposition.… Continue reading #FeelWimbledon Jaguar’s Biometrics/Sociometrics Showcase Live Fan Mood
Jaguar Film Froome & Team Sky ‘Under The Sea’ Bike Ride
While the riders in the actual race were forced to fly across the channel because of Eurostar / Euro Tunnel delays, Jaguar activated its Team Sky partnership by rolling out a documentary about Chris Froome riding his bike through the Channel Tunnel called ‘Under The Sea’ Jaguar linked with Sky’s team leader and 2013… Continue reading Jaguar Film Froome & Team Sky ‘Under The Sea’ Bike Ride
Team Sky’s ‘Tour Fever’: Engage, Inform & Monetise
To build support for Team Sky’s assault on its third successive Tour de France win, the rights owner has begun rolling out its ‘Tour Fever’ campaign to engage fans and encourage the support it hopes will drive its riders from Yorkshire to the Champs Elysees. The campaign is led by an online film series… Continue reading Team Sky’s ‘Tour Fever’: Engage, Inform & Monetise
Jaguar ‘Desire’ Movie Fronts UK Sundance Sponsorship
Jaguar has premiered its own brand-created movie, Desire, on Facebook as the core element of its Sundance London activation. The 12-minute film, which is also now running across Jaguar’s other digital platforms, will also be screened by Jaguar at the O2 as part of the Sundance London film festival. The short movie, starring… Continue reading Jaguar ‘Desire’ Movie Fronts UK Sundance Sponsorship
Jaguar Sponsors Wall St Journal Digital Open House
Jaguar has teamed up with US financial newspaper powerhouse The Wall Street Journal (WSJ) to open up its paywall and make its digital content free for all readers in an initiative called ‘Digital Open House’. This 24-hour campaign, on March 29, sees free open access to all WSJ digital platforms’ premium content; including online… Continue reading Jaguar Sponsors Wall St Journal Digital Open House
Barclays Bike Dock Shut For Range Rover WTA Party
Jaguar Land Rover, Sony Ericsson and Virgin may all have been delighted to back the Women’s Tennis Association’s traditional pre-Wimbledon party at West London’s Kensington Roof Gardens, but the Barclays Cycle Hire sponsorship team might not have been quite so happy about the event. Headline sponsor Range Rover provided an honour guard of soon-to-be-launched… Continue reading Barclays Bike Dock Shut For Range Rover WTA Party
