The Fitbit Stress Symphony set out to enable people to experience an emotional, activity-focused journey through 2020. Created in harness with agency The Harbour Collective, composer Ben Palmer and sound designer Aston Rudi, the team combined de-identified and aggregated Fitbit data from UK users collected between 1 January and 6 September 2020 – which included… Continue reading 2020 Activity & Sentiment Data Scored Into ‘Fitbit Stress Symphony’ Audio Covid Campaign
Tag: Creative Data
NBA 2K19’s New ‘Everyone’s On’ Integrated Campaign Infuses Low Latency In-Game Statistics
To showcase its global reach and live environment, NBA 2K19 infused in-game statistics into its new ‘Everyone’s On’ campaign with multi-platform creative leveraging low latency game data such as the number of three-pointers made and/or how many times Michael Jordan beat LeBron James in the last 24 hours. Bron & MJ go at it… Continue reading NBA 2K19’s New ‘Everyone’s On’ Integrated Campaign Infuses Low Latency In-Game Statistics
#FeelWimbledon Jaguar’s Biometrics/Sociometrics Showcase Live Fan Mood
Jaguar, the official car of Wimbledon, is using biometrics and sociometrics in a campaign called #FeelWimbledon that provides real-time mood analysis. The official partner of the self-styled ‘Greatest Grand Slam’ has dished out wristbands with biometric sensors to tennis fans at the All England Lawn Tennis Club to explore and showcase their emotional disposition.… Continue reading #FeelWimbledon Jaguar’s Biometrics/Sociometrics Showcase Live Fan Mood
Accenture App & Media Tie-In Activates 6 Nations Via ‘Creative Data’
At the centre of Accenture’s position as the official technology partner RBS 6 Nations Rugby Championships is developing the tournament app – which reflects the sponsor’s mission to bring technology and digital expertise to the property. The multinational management and technology consultancy is in the fourth year of a partnership, which runs from 2014… Continue reading Accenture App & Media Tie-In Activates 6 Nations Via ‘Creative Data’
