The Fitbit Stress Symphony set out to enable people to experience an emotional, activity-focused journey through 2020. Created in harness with agency The Harbour Collective, composer Ben Palmer and sound designer Aston Rudi, the team combined de-identified and aggregated Fitbit data from UK users collected between 1 January and 6 September 2020 – which included… Continue reading 2020 Activity & Sentiment Data Scored Into ‘Fitbit Stress Symphony’ Audio Covid Campaign
Tag: Fitbit
Fitbit Versa 2 Promoted By ‘What Else Can It Do?’ Slices Of Life Global Campaign
As Fitbit expands beyond being an exercise led health tool used count steps into a more rounded and multi-functional health device with the launch of the Fitbit Versa 2 premium smartwatch The campaign aims to highlight the product’s advanced health, fitness and smart features which have been developed to help people get the most… Continue reading Fitbit Versa 2 Promoted By ‘What Else Can It Do?’ Slices Of Life Global Campaign
Anthony Joshua Fronts Lucozade Sport’s Health Credentials #MadeToMove Campaign Before Big Fight
To bring to life its belief that consumers now expect brands, as well as governments, to help them be more active, Lucozade Sport is leveraging its tie-up with Anthony Joshua with a new phase of its ‘Made To Move’ campaign. In the week ahead of the British heavyweight boxer’s world title fight against Wladimir… Continue reading Anthony Joshua Fronts Lucozade Sport’s Health Credentials #MadeToMove Campaign Before Big Fight
Fitbit’s Content & product Placement Led X Factor Partnership Aims To Inspire TV Fans To Stay Healthy (& Move Into The Mainstream)
Fitbit aims to inspire reality TV viewers to keep healthy via an X Factor partnership designed to take the brand into the UK mass market and add an emotional appeal to its previously functional positioning. The tech/fitness brand, which has partnered with the 16th series of the UK TV singing star series for 2016,… Continue reading Fitbit’s Content & product Placement Led X Factor Partnership Aims To Inspire TV Fans To Stay Healthy (& Move Into The Mainstream)
