Samsung is empowering UK grassroots football through an initial contest and subsequent support programme via a programme called ‘The Grassroots Academy’ which sees the South Korean multinational manufacturing conglomerate empower Sunday League teams to not only survive, but to thrive through their innovative application of creative and technology. Based on the belief that grassroots… Continue reading Samsung ‘Grassroots Academy’ Creative & Tech Masterclasses Supports UK Amateur Clubs
Tag: Technology
Vodafone’s Raducanu Led ‘Feel The Connection’ Via Wimbledon Centre Court Snapchat Lens
Vodafone, the Official Connectivity Partner of The Championships, sought to turn tennis fans into Wimbledon champions through a Snapchat augmented reality (AR) lens led strand of its multi-stage #FeelTheConnection activation programme. Like the core campaign, the mobile network’s tennis ambassador Emma Raducanu fronts the social app activation which invites tennis lovers to step on… Continue reading Vodafone’s Raducanu Led ‘Feel The Connection’ Via Wimbledon Centre Court Snapchat Lens
Alibaba ‘Make Every Day of Your Life Shine’ Host Nation Winter Olympic Activation Focused On Accessibility, Affordability & Tech
IOC global partner and 2022 Beijing Winter Olympics sponsor Alibaba activated around the Games through the January launch of a campaign titled ‘Make Every Day of Your Life Shine’ driving home a message that winter sports are affordable and accessible by everyone in China. Developed in harness with agency McCann China, ‘Make Every Day… Continue reading Alibaba ‘Make Every Day of Your Life Shine’ Host Nation Winter Olympic Activation Focused On Accessibility, Affordability & Tech
Great Learning’s ‘Great Learning For Great Careers’ Brand Campaign Fronted By Virat Kohli
As the England v India test series reached a climax, EdTech brand Great Learning rolled out a new brand campaign in India called ‘Great Learning For Great Careers’ and fronted by Indian skipper and sporting super star Virat Kohli. Part of BYJU’s group and one of India’s leading EdTech companies for higher and professional education,… Continue reading Great Learning’s ‘Great Learning For Great Careers’ Brand Campaign Fronted By Virat Kohli
TeamViewer & Man Utd’s ‘Push New Boundaries’ Film To Unveil Next Principal Shirt Sponsorship
To unveil their new principal shirt partnership,
Samuel Adams’ IPA Tech Sleeve Encourages Responsible Drinking Ahead Of NCAA March Madness
US brewer Sam Adams promoted its non-alcoholic IPA ahead of NCAA March Madness through a high-tech electronic insulated beer can sleeve via a campaign which reminds users to sensibly pace their basketball-watching beer-drinking sessions by sometimes switching to non-alcoholic beer. The brand, which is marketed by Boston Beer, recently introduced its ‘Just the Haze’… Continue reading Samuel Adams’ IPA Tech Sleeve Encourages Responsible Drinking Ahead Of NCAA March Madness
DoorDash ‘Made By Women’ Platform And Announces Historic Partnership With WNBA All-Star & ESPN Commentator Chiney Ogwumike
On International Women’s Day, the US-based local business connection platform DoorDash launched a combined ‘Made By Women’ marketing campaign and platform to champion female-owned businesses and uplift women’s voices. ‘Made by Women’ is an in-app and digital platform promoting female owned business across the USA and was promoted through a multi-platform campaign run in… Continue reading DoorDash ‘Made By Women’ Platform And Announces Historic Partnership With WNBA All-Star & ESPN Commentator Chiney Ogwumike
India Campaign For Fastrack Reflex 3.0 Shows Gen-Z Fitness Workouts Can #StartAnywhere
To build interest in the new Fastrack Reflex 3.0 a campaign called ‘Start Anywhere’ targets Gen-Z and focuses on how the smartband can support a fluid and flexible approach to fitness. The campaign, which was conceptualised by Lowe Lintas Bangalore, seeks to promote the Reflex 3.0’s 10+ sport modes and positions it as a… Continue reading India Campaign For Fastrack Reflex 3.0 Shows Gen-Z Fitness Workouts Can #StartAnywhere
Xylem & Man City Search for ‘Water Heroes’ to Highlight Global Water Challenges
Xylem’s ‘Be A Water Hero’ activation of its Manchester City FC partnership calls on City supporters and all football fans to make small changes to everyday habits to help address water issues at home and worldwide The global water technology company Xylem and the Premier League club have teamed up for ‘Be a Water… Continue reading Xylem & Man City Search for ‘Water Heroes’ to Highlight Global Water Challenges
2020 Activity & Sentiment Data Scored Into ‘Fitbit Stress Symphony’ Audio Covid Campaign
The Fitbit Stress Symphony set out to enable people to experience an emotional, activity-focused journey through 2020. Created in harness with agency The Harbour Collective, composer Ben Palmer and sound designer Aston Rudi, the team combined de-identified and aggregated Fitbit data from UK users collected between 1 January and 6 September 2020 – which included… Continue reading 2020 Activity & Sentiment Data Scored Into ‘Fitbit Stress Symphony’ Audio Covid Campaign
FitTrack Links Body Positivity & Health Benefits In Global ‘One Size Fits One’ Campaign
A New Year campaign called ‘One Size Fits All: Live Your True Health’ from FitTrack aims to connect body positivity with health benefits. Leveraging the recent trend for body positivity, the health management technology company’s January 2021 campaign aims to drive home the message that having an affirmative body attitude can also be synonymous… Continue reading FitTrack Links Body Positivity & Health Benefits In Global ‘One Size Fits One’ Campaign
US Open AR – Deloitte & US Open / USGA
Developed in response to the 2020 US Open being played late in September at Winged Foot (NY) without any fans due to Covid-19 restrictions, USGA partner Deloitte teams across the globe collaborated to build an engaging, immersive AR app enabling the world’s golf fans to experience all 18 holes in near real-time 3D. Territory:… Continue reading US Open AR – Deloitte & US Open / USGA
