Bud Light leveraged its NFL partnership at the start of the new football season through a campaign called ‘Easy To Sunday’ which featured salt-of-the-earth Americans preparing for traditional Sunday games in everyday situations – such as diners, parking lots and kitchens – and continued its push towards ‘old-school’ values and ‘classic’ Americana following the wicked… Continue reading Bud Light ‘Easy To Sunday’ Leverages New NFL Season & Continues Traditional Americana Reboot
Tag: The Martin Agency
Multiple Champs Sue Bird, Candace Parker & Steph Curry Return For CarMax ‘One On One’ Campaign
February saw CarMax launch the latest wave of creative in its basketball endorser fronted ‘One On One’ campaign – featuring Sue Bird, Candace Parker and Stephen Curry – timed to leverage spoking hoops interest around the 2023 NBA All-Star Weekend. Like previous iterations of the ongoing, athlete ambassador led campaign, the work highlights how… Continue reading Multiple Champs Sue Bird, Candace Parker & Steph Curry Return For CarMax ‘One On One’ Campaign
Bud Light #KickoffBeers Aids Fans Cover Beer Cost & Celebrate NFL Season Via Ads, Packaging & NFTs
Bud Light, the official beer of the NFL, seeks to bring football fans closer to the game they love through a new season activation called ‘Kickoff Beers’ which spans creative, a refreshed range of limited-edition team packaging and a new NFT project. For NFL fans aged 21+, the ABInBev brand connects the start of… Continue reading Bud Light #KickoffBeers Aids Fans Cover Beer Cost & Celebrate NFL Season Via Ads, Packaging & NFTs
Bird & Curry, Parker & Lavine Return For Fresh CarMax ‘Call Your Shot’ Campaign Ads
CarMax rolled out the third iteration of its ongoing ‘Call Your Shot’, basketball themed ad series which sees its team up with superstars Sue Bird, Stephen Curry, Zach Levine and Candace Parker and leverage its partnerships with the NBA and WNBA. The campaign, which spanned broadcast TV and social channels, is built around fun… Continue reading Bird & Curry, Parker & Lavine Return For Fresh CarMax ‘Call Your Shot’ Campaign Ads
Buffalo Wild Wings Leverages College Football Kickoff Via Ad Campaign & Experiential AI Crowd Noise Bar Contests
At the start of September, Buffalo Wild Wings leveraged the start of the new college football season by debuting a new ad and experiential campaign called ‘Greatest Of All Times’ Produced by The Martin Agency, the marketing push was spearheaded by a hero 60-second spot debuting during the Ohio State vs Minnesota college football… Continue reading Buffalo Wild Wings Leverages College Football Kickoff Via Ad Campaign & Experiential AI Crowd Noise Bar Contests
Steph Curry, Sue Bird & ‘WOJ’ Ads Extend CarMax’s Comic ‘Call Your Shot’ Hoops Campaign
CarMax, an official partner of the NBA’s Golden State Warriors, extended its NBA partnership activation in late March with the launch of new hoops themed ads which extend the brand’s ongoing ‘Call Your Shot’ campaign. The campaign, created by Wasserman and The Martin Agency and produced by Valiant Pictures, continued its previous basketball commercial… Continue reading Steph Curry, Sue Bird & ‘WOJ’ Ads Extend CarMax’s Comic ‘Call Your Shot’ Hoops Campaign
Buffalo Wild Wings’ March Madness Free Overtime Wings, TikTok Challenge & Bracket Eating Contest
16 March saw official tournament partner Buffalo Wild Wings (BWW) celebrate the return of NCAA March Madness through an integrated, three-strand campaign revolving around giving away free wings for every game that goes in to overtime, a TikTok challenge and a bracket-led competition. The campaign, developed by The Martin Agency, launched on 15 March… Continue reading Buffalo Wild Wings’ March Madness Free Overtime Wings, TikTok Challenge & Bracket Eating Contest
Special Olympics Star Demelo Fronts Ritz ‘The Manager’ NCAA March Madness Campaign
Launching the next chapter in its brand purpose platform through a new inclusivity campaign, NCAA partner Ritz Crackers rolled out a basketball-themed TV spot starring volunteer basketball team manager and Special Olympics athlete Reid Demelo. The commercial, called ‘The Manager’, launches a new campaign which builds on the brand’s ‘A Taste Of Welcome’ purpose… Continue reading Special Olympics Star Demelo Fronts Ritz ‘The Manager’ NCAA March Madness Campaign
DoorDash ‘Made By Women’ Platform And Announces Historic Partnership With WNBA All-Star & ESPN Commentator Chiney Ogwumike
On International Women’s Day, the US-based local business connection platform DoorDash launched a combined ‘Made By Women’ marketing campaign and platform to champion female-owned businesses and uplift women’s voices. ‘Made by Women’ is an in-app and digital platform promoting female owned business across the USA and was promoted through a multi-platform campaign run in… Continue reading DoorDash ‘Made By Women’ Platform And Announces Historic Partnership With WNBA All-Star & ESPN Commentator Chiney Ogwumike
Buffalo Wild Wings Says ‘Sports Live On’ Via User-Generated Feel-Good Clips Amidst Covid-19
Buffalo Wild Wings, which was forced to axe its March Madness campaign and activation (arguably its biggest annual sports marketing initiative) due to the coronavirus pandemic has released a consumer-created commercial called ‘Sports Live’. The hero video celebrates people around the world showing off their sports skills while staying home. The initiative was… Continue reading Buffalo Wild Wings Says ‘Sports Live On’ Via User-Generated Feel-Good Clips Amidst Covid-19
US Used Car Retailer CarMax ‘Call Your Shot’ Comic Content Series Fronted By NBA Stars
Five NBA star demonstrate their own unique skills in a multi-video content series for CarMax which translate their recognizable on-court attributes to the USA’s largest used car retailer’s own values and business. ‘The ‘Call Your Shot’ campaign, developed in harness with The Matin Agency, features a strong all-court line-up of hoops talent in the… Continue reading US Used Car Retailer CarMax ‘Call Your Shot’ Comic Content Series Fronted By NBA Stars
Buffalo W. W. ‘That’s March Madness’ Spans In-Store Jewel Stools, TV Ads (& An Overtime Only Spot)
Buffalo Wilds Wings, the ‘official hangout for’ the NCAA hoops tournament, took a fresh approach to leveraging the 2019 competition with an inventive ‘That’s March Madness’ initiative that spans ads (one of which is only for games that go into overtime) and an in-restaurant stunt for men who have just had vasectomies. The US… Continue reading Buffalo W. W. ‘That’s March Madness’ Spans In-Store Jewel Stools, TV Ads (& An Overtime Only Spot)
