Former Indian Premier League (IPL) partner the Unacademy Centre has partnered with Indian cricket icon Sachin Tendulkar for a new March brand campaign called ‘The Power Behind You’ that leverages the start of the 2024 IPL to empower students. Created by advertising agency Lowe Lintas and led by a hero spot starring test cricket’s all-time… Continue reading EdTech Unacademy & Sachin Tendulkar Empower & Support Indian Students Via ‘The Power Behind You’
Tag: EdTech
FIFA EdTech Partner Byju’s Leverages Qatar 2022 Via ‘Someday’ Fan Dream & Messi Video Series Activation
Byju’s, an official partner of the 2022 FIFA Men’s World Cup in Qatar, activated its tie-up through a campaign called ‘Someday’ which features Indian football fans hoping that the nation eventually makes it onto the global soccer stage. ‘Someday’, which was conceptualised by the brand’s in-house team, was spearheaded by a hero spot offering… Continue reading FIFA EdTech Partner Byju’s Leverages Qatar 2022 Via ‘Someday’ Fan Dream & Messi Video Series Activation
Arsenal FC Launches Regional Partnership Campaign With Indian EdTech Outfit Extramarks
Arsenal FC teamed up with Indian EdTech Extramarks, a global provider digital learning solutions, for a regional strategic partnership that sees the brand become the club’s exclusive official learning partner in India, South Africa, Indonesia and the Middle East. The multi-year deal enables Extramark to combine football and education in order to further drive… Continue reading Arsenal FC Launches Regional Partnership Campaign With Indian EdTech Outfit Extramarks
EdTech Giant Unacademy Teams Up With MS Dhoni For Perseverance-Themed Life ‘Lesson No 7’
Indian EdTech company Unacademy continued its cricket-theme marketing strand in January 2022 with a new ‘Don’t Give Up’ brand film fronted by athlete ambassador MS Dhoni which offers life lessons from the former Indian captain. The latest spot from India’s largest online learning platform, called ‘Life Lessons No7: Don’t Give Up’, is an 85-second… Continue reading EdTech Giant Unacademy Teams Up With MS Dhoni For Perseverance-Themed Life ‘Lesson No 7’
Unacademy’s Blooper Filled IPL Ad Urges Cricket Fans & Students To ‘Learn From Mistakes’
Tournament partner Unacademy leveraged the resumption of the Indian Premier League (IPL) 2021 through an integrated activation programme based around the idea of learning from mistakes. The campaign, titled ‘Mistakes – The Greatest Teacher’, marks the second year of the EdTech company’s official sponsorship of the IPL and aims to inspire all students to… Continue reading Unacademy’s Blooper Filled IPL Ad Urges Cricket Fans & Students To ‘Learn From Mistakes’
Great Learning’s ‘Great Learning For Great Careers’ Brand Campaign Fronted By Virat Kohli
As the England v India test series reached a climax, EdTech brand Great Learning rolled out a new brand campaign in India called ‘Great Learning For Great Careers’ and fronted by Indian skipper and sporting super star Virat Kohli. Part of BYJU’s group and one of India’s leading EdTech companies for higher and professional education,… Continue reading Great Learning’s ‘Great Learning For Great Careers’ Brand Campaign Fronted By Virat Kohli
Tendulkar Ad Fronts Unacademy Failure Is ‘The Greatest Lesson’ On Route To Success Campaign
A new campaign from edtech brand Unacademy called ‘The Greatest Lesson’ focuses on athlete ambassador Sachin Tendulkar’s setbacks to teach a lesson about commitment to studying, never giving up and to carry the tagline ‘Failure, The Fuel Of Champions’. The online learning platform’s campaign, conceptualised by agency Lowe Lintas (Bangalore), is led by a… Continue reading Tendulkar Ad Fronts Unacademy Failure Is ‘The Greatest Lesson’ On Route To Success Campaign
Cracking The Game – Unacademy & IPL 2020
Edtech startup Unacademy leveraged the first year of its official IPL partnership during the 2020 tournament through an integrated activation programme targeting 14 to 32-year-olds which spanned its title rights to the ‘Unacademy Fan of the Match’ and the ‘Unacademy Cracking Sixes’ as well as a pair of agency-created digital activations running under the titles… Continue reading Cracking The Game – Unacademy & IPL 2020
India Sponsor BYJU’s ‘Keep Learning Keep Winning’ Awakens Student In Virat Kohli & Rohit Sharma
Learning app BYJU’s activated its shirt sponsorship of the Indian cricket team with a new campaign that set out to awaken the inner student in skipper Virat Kohli, Rohit Sharma, KL Rahul, Shikhar Dhawan, Rishabh Pant, Ravindra Jadeja and the rest of the squad. The campaign, conceptualised and created by Spring Marketing Capital, both… Continue reading India Sponsor BYJU’s ‘Keep Learning Keep Winning’ Awakens Student In Virat Kohli & Rohit Sharma
