To combat the fact that most girls in the Middle East grow up believing that sport isn’t for women and in the UAE most girls give up sports by the age of 14, Adidas teamed up with Onyx FC (the UAE’s first and only all-female owned and operated football team) and Havas Middle East to… Continue reading Adidas & Dubai’s Onyx FC Create ‘The Female Field’: The World’s First Football Pitch To Have A Gender
Tag: Middle East
Nike Challenges Traditional Parental Views Of Kids Playing Sport In Middle East ‘Rise Of The Kids’ Campaign
Nike challenged traditional views around kids participating in sport in a Middle East regional campaign called ‘Rise Of The Kids’ which encourages parents to think differently about the benefits of being active. The campaign, developed in harness with agency Wieden + Kennedy Amsterdam and helmed by Director Alaska via Iconoclast, is spearheaded by a… Continue reading Nike Challenges Traditional Parental Views Of Kids Playing Sport In Middle East ‘Rise Of The Kids’ Campaign
Mastercard & Luis Figo Set Guinness World Record With First-A-Kind, Zero Gravity ‘Out Of This World Match’
Mastercard literally took the game to new heights by setting a Guinness World Record for the ‘Highest Altitude Game of Football On A Parabolic Flight’ with a brand stunt fronted by soccer legend Luis Figo and a diverse football team from across the Middle East, Europe and Latin America. As football fever began to… Continue reading Mastercard & Luis Figo Set Guinness World Record With First-A-Kind, Zero Gravity ‘Out Of This World Match’
Arsenal FC Launches Regional Partnership Campaign With Indian EdTech Outfit Extramarks
Arsenal FC teamed up with Indian EdTech Extramarks, a global provider digital learning solutions, for a regional strategic partnership that sees the brand become the club’s exclusive official learning partner in India, South Africa, Indonesia and the Middle East. The multi-year deal enables Extramark to combine football and education in order to further drive… Continue reading Arsenal FC Launches Regional Partnership Campaign With Indian EdTech Outfit Extramarks
DP World Tour/European Tour Activation Tees Off At Abu Dhabi HSBC Championship With ‘Hero Challenge: The One Yard Fairway’ & HSBC ‘Player Interviews’ & ‘Future Falcons’
To leverage the start of the 2022 DP World Tour (the new name for the European Tour) which teed off at the Abu Dhabi HSBC Championship on 20 January, several brand partners launched notable new golf activations such as Hero Motor Corp’s ‘Hero Challenge: One Yard Fairway’ and HSBC’s ‘Player Interviews’ & ‘Future Falcons’ programme.… Continue reading DP World Tour/European Tour Activation Tees Off At Abu Dhabi HSBC Championship With ‘Hero Challenge: The One Yard Fairway’ & HSBC ‘Player Interviews’ & ‘Future Falcons’
New Balance Launches First GCC Campaign To Inspire Runners To Hit the Road (& Promote Dubai Shop Opening)
Primarily promoting the Fresh Foam 1080v11 and the Fresh Foam X Vongo v5 trainers, November saw New Balance launch its first Gulf Cooperation Council (GCC) campaign based around championing runners who make time for what they love no matter what. The marketing push, which targeted consumers in Bahrain, Kuwait, Oman, Qatar, Saudia Arabia and… Continue reading New Balance Launches First GCC Campaign To Inspire Runners To Hit the Road (& Promote Dubai Shop Opening)
Adidas Builds ‘Beyond The Surface’ Liquid Billboard In Dubai Promoting Inclusive Swimwear Range
An innovative strand of Adidas’ ‘Beyond The Surface’ campaign backing its commitment to more inclusive swimming and promoting its latest swimwear range for all athletes everywhere saw the German-headquartered sportswear giant build a world-first liquid billboard on the beach in Dubai. This immersive, swimmable out-of-home initiative, created by agency Havas Middle East, is essentially… Continue reading Adidas Builds ‘Beyond The Surface’ Liquid Billboard In Dubai Promoting Inclusive Swimwear Range
‘Beyond The Surface’ Sees Adidas Reinforce Inclusivity With First Full Cover Swimwear Range
Adidas Women teamed up with creative agency Havas Middle East to launch ‘Beyond The Surface’: a campaign celebrating the power of water and its ability to accept every type of sportsperson and promoting the sportswear giant’s first ever full cover swimwear collection. The campaign for adidas’ first ‘Full-Cover Swimwear Collection’ celebrates how water accepts… Continue reading ‘Beyond The Surface’ Sees Adidas Reinforce Inclusivity With First Full Cover Swimwear Range
We Choose To Rise – Etihad & Special Olympics
In February 2019 Etihad launched a new campaign spanning television, cinema, online and at-event promotion for its partnership with the Abu Dhabi Special Olympics which aimed to drive awareness, link the brand to the property’s values of tolerance diversity and unity and to demonstrate drive and passion. Territory: Middle East Agency: In-House &… Continue reading We Choose To Rise – Etihad & Special Olympics
Ooredoo & Ambassador Leo Messi Leverage Russia 2018 Kick-Off By Launching ‘Enjoy The Internet’ Campaign
Ooredoo and Leo Messi have teamed up once again in a lively new global campaign which shows how much fun can be had off the pitch when you dive into a digital world. Ooredoo powers Messi’s digital exploration as he transforms into a Hollywood superhero, Bollywood star and more in the new ad … Continue reading Ooredoo & Ambassador Leo Messi Leverage Russia 2018 Kick-Off By Launching ‘Enjoy The Internet’ Campaign
Meydan Racing’s Rolls Out Dubai World Cup Campaign To Drive Awareness, Build Social Lists & Sell Tickets
Ahead of the world’s richest day of horse racing, the £24m/$30m Dubai World Cup, rights holder and course owner Meydan Racing is running an integrated promotional campaign aimed at building anticipation, boosting excitement and driving ticket sales. The initiative promoting the 25 March race launched a month before the big day with a central… Continue reading Meydan Racing’s Rolls Out Dubai World Cup Campaign To Drive Awareness, Build Social Lists & Sell Tickets
Nike Launches Bold Middle East ‘What Will They Think’ Campaign Celebrating Female Athletes
Nike is rolling out a bold and powerful new campaign that aims to champion women in the Middle East and challenge female stereotypes. The colourful creative revolves around the question ‘What will they say about you?’ and it focuses on six successful female ambassador athletes who have achieved success against the odds and, in… Continue reading Nike Launches Bold Middle East ‘What Will They Think’ Campaign Celebrating Female Athletes
