Malaysian Mobile telecommunications provider U Mobile activated its role as the main sponsor of the Special Olympics Malaysia (SOM) team through an integrated campaign revolving around being ‘Unbeatable’ which leveraged the Special Olympics 2023 World Games Berlin and its own ‘Unbeatable Together’ theme. Bringing to life the telco company’s umbrella strategy of celebrating the… Continue reading Telco U Mobile ‘Unbeatable’ Supports Team Malaysia At Special Olympics World Games Berlin 2023
Tag: Special Olympics
Special Olympics Northern California Launches Inspiring ‘Do Something Special’ Campaign
June saw Special Olympics Northern California (SONC) launch an awareness campaign called ‘Do Something Special’ that aims to show how Special Olympics brings people together and eliminates division and isolation. The marketing burst, which seeks to both say and show that ‘Special isn’t what we are’ but it is also ‘What we do’ and… Continue reading Special Olympics Northern California Launches Inspiring ‘Do Something Special’ Campaign
Special Olympic Athletes Championed In Sponsor Coca-Cola’s ‘Your Support Is Real Magic’
Activating its Special Olympics sponsorship and leveraging the 2023 Special Olympics World Games in Berlin, Coca-Cola teamed up with agency Grey for a campaign called ‘Your Support Is Real Magic’ which seeks to generate attention and support for the athletes, the event and the umbrella cause. The World Games is the most anticipated Special… Continue reading Special Olympic Athletes Championed In Sponsor Coca-Cola’s ‘Your Support Is Real Magic’
Special Olympics Star Demelo Fronts Ritz ‘The Manager’ NCAA March Madness Campaign
Launching the next chapter in its brand purpose platform through a new inclusivity campaign, NCAA partner Ritz Crackers rolled out a basketball-themed TV spot starring volunteer basketball team manager and Special Olympics athlete Reid Demelo. The commercial, called ‘The Manager’, launches a new campaign which builds on the brand’s ‘A Taste Of Welcome’ purpose… Continue reading Special Olympics Star Demelo Fronts Ritz ‘The Manager’ NCAA March Madness Campaign
Special Olympics NY’s 50th Celebration ‘Your Brand Here’ Campaign Highlights Sponsorship Disparities
Special Olympics New York celebrated 50 Years since it was originally founded with the launch of a new ‘Your Brand Here’ campaign featuring young athletes from throughout the state. The campaign sets out to challenge brands on why they are so keen to support elite athletes and those playing the most popular sports, but… Continue reading Special Olympics NY’s 50th Celebration ‘Your Brand Here’ Campaign Highlights Sponsorship Disparities
Toyota ‘All Dreams Are Equal’ & ‘Ella’ Spot (By LDV United) Activates Special Olympics Sponsorship
Toyota Motor Europe has signed on as a new sponsor of Special Olympics in late 2019 and celebrated the fresh tie-up in Spring 2020 through a new campaign called ‘All Dreams Are Equal’. The integrated activation which spans images and video is running across both sponsor and rights holder online channels and is spearheaded… Continue reading Toyota ‘All Dreams Are Equal’ & ‘Ella’ Spot (By LDV United) Activates Special Olympics Sponsorship
Orlando 2022 Special Olympic Games ‘United O’ Logo Co-Created By Athletes
The Special Olympics USA Games Organizing Committee teamed up with Publicis Seattle and a squad of athletes to create and launch a new logo for the 2022 Special Olympics USA Games in Orlando. The committee and its agency worked with nine artistic and talented Special Olympians on the logo project – marking the first… Continue reading Orlando 2022 Special Olympic Games ‘United O’ Logo Co-Created By Athletes
We Choose To Rise – Etihad & Special Olympics
In February 2019 Etihad launched a new campaign spanning television, cinema, online and at-event promotion for its partnership with the Abu Dhabi Special Olympics which aimed to drive awareness, link the brand to the property’s values of tolerance diversity and unity and to demonstrate drive and passion. Territory: Middle East Agency: In-House &… Continue reading We Choose To Rise – Etihad & Special Olympics
Dare To Sponsor – Special Olympics Belgium
The Special Olympics sought to sign up more sponsors and convince new companies to support athletes with a mental disability through a B2B campaign which mimicked genuine, existing mainstream Belgian sports sponsorship campaigns (across the same platforms as the originals) to target major brands by daring them to partner Special Olympic athletes. Territory: Belgium… Continue reading Dare To Sponsor – Special Olympics Belgium
Microsoft Special Olympics Activation Led By Sam & Mattie’s Games Vlog
Microsoft has enlisted ‘Sam and Mattie’ to host their coverage of the Special Olympics World Games in a lead activation strand based around a series of online vlogs. These young Rhode Island filmmakers (and best friends) travel to Los Angeles to meet and interview athletes, coaches, and supporters all aiming to achieve their personal… Continue reading Microsoft Special Olympics Activation Led By Sam & Mattie’s Games Vlog
