City/Puma/Copa90 ‘This Is Our City’ Kit Celebrates Manchester Industrial & Cultural History

Manchester City and kit partner Puma revealed the club’s new home and away strips for the 2019/20 season with a campaign that pays tribute to city’s industrial and cultural heritage (and which also feature the club’s 125th anniversary crest).   A purple accented new home kit includes a ‘woven jacquard wave pattern’ through it to… Continue reading City/Puma/Copa90 ‘This Is Our City’ Kit Celebrates Manchester Industrial & Cultural History

Manchester City / Etihad Airways – Freestyle World Tour

  Manchester City FC’s main partner Etihad Airlines’ digital-first, travel-inspired content series to promote key destinations to fans and general consumers.   A campaign in which Manchester City’s shirt and stadium sponsor Etihad worked with the club, the manager, players and agencies RD Content and Unruly to create a global skills challenge – running from… Continue reading Manchester City / Etihad Airways – Freestyle World Tour

We Choose To Rise – Etihad & Special Olympics

In February 2019 Etihad launched a new campaign spanning television, cinema, online and at-event promotion for its partnership with the Abu Dhabi Special Olympics which aimed to drive awareness, link the brand to the property’s values of tolerance diversity and unity and to demonstrate drive and passion.   Territory: Middle East   Agency: In-House &… Continue reading We Choose To Rise – Etihad & Special Olympics

Telstra Tracker Player Data Integrated Into Real-Time AFL LED Perimeter Signage In Melbourne Stadiums

In an Australian sports first, AFL fans in-stadium are able to see live Telstra Tracker player data on the pitchside perimeter LED boards.   This new at-game spectator utility, which is initially available for AFL matches in Melbourne at both the MCG and the Etihad Stadium (formerly the Docklands Stadium), has been developed through a… Continue reading Telstra Tracker Player Data Integrated Into Real-Time AFL LED Perimeter Signage In Melbourne Stadiums