More than a month ahead of the start of World Rugby’s 2023 Rugby World Cup (RWC), Rugby Australia primary partner Cadbury expanded its tournament-linked activation through ‘Lucky Scarf’: a 20-metre-long scarf created from lucky charms all donated by Wallabies fans across Australia. The initiative, developed with agency Ogilvy alongside teams at Revolver, The Glue… Continue reading Cadbury Launches Giant Lucky Scarf For Wallabies In New Activation Via Ogilvy
Tag: MKTG
Mars Hypes Fans Ahead Of NFL Season With Return Of Snickers ‘Rookie Mistake Of The Year’
On 6 September, a day head of the start of the 2022/3 NFL season, Snickers rolled out a new iteration of its ongoing US ‘Rookie Mistake Of The Year’ activation programme with creative fronted by player ambassadors Stefon Diggs and Najee Harris. Through the regular season, the Mars owned ‘Official Chocolate Bar Sponsor of… Continue reading Mars Hypes Fans Ahead Of NFL Season With Return Of Snickers ‘Rookie Mistake Of The Year’
Cadbury’s Easter Egg ‘Worldwide Hide’ Returns In Physical & Virtual Strands Plus A Partnership With Manchester United FC
Cadbury is rolling out a second iteration of its ‘Worldwide Hide’ Easter marketing push – a virtual egg hunt which enables people to hide an egg and then share a personalised clue about its digital whereabouts to help a loved one locate it – and the 2022 campaign includes a strand leveraging the Mondelez International… Continue reading Cadbury’s Easter Egg ‘Worldwide Hide’ Returns In Physical & Virtual Strands Plus A Partnership With Manchester United FC
Cadbury’s ‘Pass It On’ Leverages Football Tie-Ups At Start Of 20/21 Premier League Season
As the Premier League returns for the 20/21 season, Cadbury launched a new campaign supporting the return for the fourth year of its UK football ‘Match & Win’ promotion called ‘Pass It On’ which features players from some of the country’s top clubs. The initiative, developed in harness with creative agency Elvis, is the… Continue reading Cadbury’s ‘Pass It On’ Leverages Football Tie-Ups At Start Of 20/21 Premier League Season
Donate Your Words – Cadbury/Mondelez & Manchester United
To kick-off its new partnership with Manchester in February 2020, Mondelēz International brand Cadbury launched a second wave of its ongoing ‘Donate Your Words’ campaign (in harness with Age UK) – dedicated to tackling the problem of loneliness amongst the elderly – through an on-pitch event and via supporting video and PR content to raise… Continue reading Donate Your Words – Cadbury/Mondelez & Manchester United
Cadbury Leverages Footie Tie-Ups & Ambassadors With ‘Win The Captain’ Experience Contest
May saw Cadbury and Maynards Bassetts launch ‘Win the Captain’ an experiential initiative running until July which offers players a chance to spend the day with some of the world’s leading international captains. The summer campaign, which covers more than 60 different products (including tablets, bags, singles, multipacks, large bags and biscuits ranges), is… Continue reading Cadbury Leverages Footie Tie-Ups & Ambassadors With ‘Win The Captain’ Experience Contest
Cadbury Leverages Premier League Kick-Off With Henry Fronted ‘Match & Win’ Promotion
A week ahead of the new football season, UK confectionery giant Cadbury launched a campaign supporting the return of its ‘Match & Win’ Premier League promotion. Launched in early August and fronted by former France and Arsenal legend Thierry Henry, the initiative was developed in partnership with creative agency Elvis. The campaign highlights… Continue reading Cadbury Leverages Premier League Kick-Off With Henry Fronted ‘Match & Win’ Promotion
Telstra Tracker Player Data Integrated Into Real-Time AFL LED Perimeter Signage In Melbourne Stadiums
In an Australian sports first, AFL fans in-stadium are able to see live Telstra Tracker player data on the pitchside perimeter LED boards. This new at-game spectator utility, which is initially available for AFL matches in Melbourne at both the MCG and the Etihad Stadium (formerly the Docklands Stadium), has been developed through a… Continue reading Telstra Tracker Player Data Integrated Into Real-Time AFL LED Perimeter Signage In Melbourne Stadiums
