Expedia, Liverpool Football Club’s (LFC) official travel partner, rolled out a new three-part content series called ‘Finding Liverpool’ which takes a close-up, personal look at the club’s global family and its impact across the world. Working with creative agency Anomaly London and production company Somesuch, Expedia’s video series – the first episode of which dropped… Continue reading Liverpool FC Travel Partner Expedia Launches ‘Finding Liverpool’ Global Fan Video Series
Tag: Virgil Van Dijk
Heineken Activates UCL Knock-Out Stages Via #FresherFootball Inclusivity Led ‘Cheers To The Real Hardcore Fans’
Heineken kicked off the UEFA Champions League knockout stages in the first week of February with a campaign building on its existing ‘Fresher Football’ marketing platform – which aims to make football more inclusive – called ‘Cheers To The Real Hardcore Fans’ which spans through-the-line content and a ticket competition. The brand’s recent UCL activation… Continue reading Heineken Activates UCL Knock-Out Stages Via #FresherFootball Inclusivity Led ‘Cheers To The Real Hardcore Fans’
A Team Of Soccer Superstars Front EA Sports FIFA 23 ‘The World’s Game’ Launch Trailer
The launch campaign for EA Sport’s FIFA 23 – the final version of its world-leading football game to be developed in harness with the game’s global governing body – featuring an unbeatable team of soccer superstars including Kylian Mbappé, Sam Kerr, Zinedine Zidane, Vinicius Junior, Virgil van Dijk, Jack Grealish and Chloe Kelly. Created… Continue reading A Team Of Soccer Superstars Front EA Sports FIFA 23 ‘The World’s Game’ Launch Trailer
Nike Kids Launches ‘Gym Ready, Pitch Ready’ Back-To-School Campaign Features Virgil Van Dijk & Family
Running under Nike’s ongoing ‘Never Stop Playing’ platform, the sportswear behemoth’s children subdivision rolled out a back-to-school campaign in mid-August fronted by athlete ambassador Virgil van Dijk and featuring a fulsome does of back garden family football fun. Working with agency Soursop, production outfit Kode and Director India Rose Harris, this Nike Kids campaign… Continue reading Nike Kids Launches ‘Gym Ready, Pitch Ready’ Back-To-School Campaign Features Virgil Van Dijk & Family
JD Sports ‘JD Wonderland’ Christmas Campaign Moves From Shop Mannequins To Sports Celebrity Shangri-La
6 November saw the online and television debut of JD Sports Christmas campaign, called ‘JD Wonderland’, which features a team of famous sport and entertainment faces and challenges viewers to spot them all. The sports retailer worked with Manchester’s The Chase Creative Consultancy (and its partner production company The Chase Films) to create a campaign… Continue reading JD Sports ‘JD Wonderland’ Christmas Campaign Moves From Shop Mannequins To Sports Celebrity Shangri-La
Cadbury Leverages Footie Tie-Ups & Ambassadors With ‘Win The Captain’ Experience Contest
May saw Cadbury and Maynards Bassetts launch ‘Win the Captain’ an experiential initiative running until July which offers players a chance to spend the day with some of the world’s leading international captains. The summer campaign, which covers more than 60 different products (including tablets, bags, singles, multipacks, large bags and biscuits ranges), is… Continue reading Cadbury Leverages Footie Tie-Ups & Ambassadors With ‘Win The Captain’ Experience Contest
Nike Leverages Ballon d’Or Nomination Via Virgil Van Dijk ‘Birthplace Of Dreams’ Film
Leveraging the 2019 Ballon d’Or awards ceremony, in which he finished a very close second, Nike shone the spotlight on Virgil van Dijk’s rise to being one of the world’s best footballers with a social film which forms part of the brand’s ongoing ‘Birthplace Of Dreams’ initiative Launched ahead of the 2019 ceremony for… Continue reading Nike Leverages Ballon d’Or Nomination Via Virgil Van Dijk ‘Birthplace Of Dreams’ Film
