JD Sports took an unconventional approach to the usual back-to-school campaigns in Australia and New Zealand with a three-part, digital-first series featuring cameos from talented endorsers who starred in the sportswear retailer’s previous campaigns through 2022. Created by Andpeople and PUSH, the seasonal, branded content marketing burst primarily promoted new school shoes, caps and… Continue reading JD Sports (Aus/NZ) Goes Back To School With Music & Social Star Led, Self-Referential 3-Part Series
Tag: JD Sports
JD Sports Star-Studded, Multi-Channel Christmas Sports Spot Crowns The ‘King Of The Game’
UK sportswear retailer JD Sports rolled out its integrated Christmas campaign on 3 November focusing on British youth culture in general and football in particular and featuring a strong team of athlete ambassadors, entertainer endorsers and influencers competing to see who is ‘King of the Game’. The youth sports and fashion focused retailer developed… Continue reading JD Sports Star-Studded, Multi-Channel Christmas Sports Spot Crowns The ‘King Of The Game’
Adidas & JD Sports Celebrate Inclusivity In Australian ‘Watch Us Move’ Digital & In-Store Campaign
Adidas and retailer JD Sports joined forces on a digital-first unity campaign in March which championed the stories of Australian women who have contributed to cultural shifts in their respective industries which include sport, arts, dance and music. ‘Watch Us Move’, developed with Sydney-based creative agency Andpeople and production company Entropico, is infused with… Continue reading Adidas & JD Sports Celebrate Inclusivity In Australian ‘Watch Us Move’ Digital & In-Store Campaign
JD Sports ‘JD Wonderland’ Christmas Campaign Moves From Shop Mannequins To Sports Celebrity Shangri-La
6 November saw the online and television debut of JD Sports Christmas campaign, called ‘JD Wonderland’, which features a team of famous sport and entertainment faces and challenges viewers to spot them all. The sports retailer worked with Manchester’s The Chase Creative Consultancy (and its partner production company The Chase Films) to create a campaign… Continue reading JD Sports ‘JD Wonderland’ Christmas Campaign Moves From Shop Mannequins To Sports Celebrity Shangri-La
Under Armour & JD Sports Team Up For Alexander-Arnold ‘Homegrown Champion’ Campaign
Under Armour and JD Sports teamed up in mid September to capitalising on athlete ambassador Trent Alexander-Arnold new status as Premier League winner to leverage the start of the new Premier League season with a campaign called ‘Homegrown Champion’. The multi-touchpoint campaign sets out to make Alexander-Arnold look iconic and statuesque to position Under… Continue reading Under Armour & JD Sports Team Up For Alexander-Arnold ‘Homegrown Champion’ Campaign
JD Sports Leverages AJ Tie-Up With Private Jet #JDOfficialPlane Campaign To Drive App & JDX Sign Ups
Ahead of his 1 June heavyweight battle with Jarrell ‘Big Baby’ Miller, Anthony Joshua’s official sports retail partner JD Sports ran an app and JDX sign-up campaign offering fans a chance to fly to New York on the official JD private jet to watch the world champion defend his titles. The campaign mechanic was… Continue reading JD Sports Leverages AJ Tie-Up With Private Jet #JDOfficialPlane Campaign To Drive App & JDX Sign Ups
