JD Sports Leverages AJ Tie-Up With Private Jet #JDOfficialPlane Campaign To Drive App & JDX Sign Ups

Ahead of his 1 June heavyweight battle with Jarrell ‘Big Baby’ Miller, Anthony Joshua’s official sports retail partner JD Sports ran an app and JDX sign-up campaign offering fans a chance to fly to New York on the official JD private jet to watch the world champion defend his titles.   The campaign mechanic was… Continue reading JD Sports Leverages AJ Tie-Up With Private Jet #JDOfficialPlane Campaign To Drive App & JDX Sign Ups

Kamara & Stelling From Papa John’s Front Papa John’s Bid To Be Part Of The UK World Cup Conversation

Responding to the brief to create a Papa John’s ambush campaign that captures the imagination of both football followers and mainstream UK audiences during the 2018 FIFA World Cup in Russia, the pizza brand’s marketers teamed up with agency SportQuake for ‘Keep Calm And Kammy On’.   The campaign, which had no official rights or… Continue reading Kamara & Stelling From Papa John’s Front Papa John’s Bid To Be Part Of The UK World Cup Conversation