Tag: Pizza

Shaquille O’Neal’s Funny, Fictional Family Host An Epic Pizza Night For Papa Johns & Oreo Mashup

January saw Papa Johns team up with NBA legend turned entrepreneur and endorser Shaquille O’Neal (Shaq) promote the pizza brand’s ‘Epic Stuffed Crust Pizza’ and ‘Flavourful Papa Bites’ complete with a Shaq-sized chocolatey-twist in the form of an Oreo partnership.   The value-focused campaign, which introduces ‘Oreo Cookie Papa Bites’ (made with Papa Johns’ signature… Continue reading Shaquille O’Neal’s Funny, Fictional Family Host An Epic Pizza Night For Papa Johns & Oreo Mashup

Domino’s ‘Pitch Perfect’ Adds Tasty Twist On Classic Football Chants In Lucy Bronze Fronted Recruitment Drive Campaign

A September recruitment campaign from Domino’s UK titled ‘Pitch Perfect’ puts a new twist on classic football chants and includes a surprise appearance from former Domino’s employee and UEFA Euro 2022 winner and England Lioness Lucy Bronze.   Created in harness with creative communications agency One Green Bean, the integrated campaign sets out to bring… Continue reading Domino’s ‘Pitch Perfect’ Adds Tasty Twist On Classic Football Chants In Lucy Bronze Fronted Recruitment Drive Campaign

Little Caesars & Pepsi NHL Twitter Playoffs Contest Offers Winner ‘Ultimate Hockey Hangout’

To leverage the Stanley Cup Playoffs, Little Caesars and Pepsi teamed up with Stanley Cup champion Mike Modano to give one lucky fan the perfect place to watch all the action in the form of an ‘Ultimate Hockey Hangout’ sweepstakes.   The official pizza and official drink of the National Hockey League (NHL) teamed up… Continue reading Little Caesars & Pepsi NHL Twitter Playoffs Contest Offers Winner ‘Ultimate Hockey Hangout’

Papa John’s Promotes New Paralympics GB Partnership Via ‘We Are Limitless’ Campaign

The last week of August saw US pizza brand Papa John’s unveil a new partnership with ParalympicsGB through a new digitally-led campaign called ‘We Are Limitless; focusing on the team as it  prepares for the rescheduled Paralympics next summer in Tokyo.   The sponsorship, which will run until the end of 2021, will see the… Continue reading Papa John’s Promotes New Paralympics GB Partnership Via ‘We Are Limitless’ Campaign

Pizza Hut Signs First Virtual Sponsorship Stadium Deal With Madden NFL Tournament

For the start of the new season Pizza Hut has penned a new football partnership with EA Sports to become the official sponsor of the Madden NFL 20 Championship Series – a deal which sees the ;pizza chain have its own virtual stadium.   The series, which is an esports event where fans and players… Continue reading Pizza Hut Signs First Virtual Sponsorship Stadium Deal With Madden NFL Tournament

Pizza Hut’s First National NFL Activation Led By ‘Lines’ Unity Ad, ‘Game Plan’ Rewards & AI App Game

On 4 September, days ahead of the season kick-off, Pizza Hut launched its first national campaign as the official pizza sponsor of the NFL with a multi-strand approach led by a hero commercial called ‘Lines’, a gaming app and the introduction of the ‘Game Plan’ rewards platform.   ‘Lines’ is a unifying national commercial debuting… Continue reading Pizza Hut’s First National NFL Activation Led By ‘Lines’ Unity Ad, ‘Game Plan’ Rewards & AI App Game

Jimmy Bullard Laments Passed World Cup Failures In Domino’s ‘Staying at Home’ Russia 2018 Ambush

Launched on 13 June as the 2018 FIFA World Cup got under way, Domino’s Uk launched a campaign fronted by former footballer Jimmy Bullard that aims to position the brand as offering the food of choice for Russia 2018.   The campaign sees Bullard lament England’s previous World Cup failures: specifically reflecting on the retired… Continue reading Jimmy Bullard Laments Passed World Cup Failures In Domino’s ‘Staying at Home’ Russia 2018 Ambush

Kamara & Stelling From Papa John’s Front Papa John’s Bid To Be Part Of The UK World Cup Conversation

Responding to the brief to create a Papa John’s ambush campaign that captures the imagination of both football followers and mainstream UK audiences during the 2018 FIFA World Cup in Russia, the pizza brand’s marketers teamed up with agency SportQuake for ‘Keep Calm And Kammy On’.   The campaign, which had no official rights or… Continue reading Kamara & Stelling From Papa John’s Front Papa John’s Bid To Be Part Of The UK World Cup Conversation

Apps & Geolocation See Pizza Hut ‘Pie Top’ Shoe Stunt Activate NCAA March Madness

To leverage March Madness, NCAA partner Pizza Hut has created a limited edition pair of hi-tech basketball sneakers called ‘Pie Tops’ that enable the wearer to order simply by hitting a button on the tongue.   So hoops fans and pizza lovers are no longer restricted to the traditional online and telephone ordering platforms and… Continue reading Apps & Geolocation See Pizza Hut ‘Pie Top’ Shoe Stunt Activate NCAA March Madness

Retired Peyton Continues As Papa John’s Player Pitchman In New Season ‘Cupcakes’ Commercial

The official NFL pizza partner, Papa John’s, rolls out a new season football-themed ‘Cupcakes’ commercial fronted by Peyton Manning and current super star  JJ Watt.   The creative concept sees recently retired Manning, who won last year’s Super Bowl as the Denver broncos quarterback, pass his time as a fan rather than a player by… Continue reading Retired Peyton Continues As Papa John’s Player Pitchman In New Season ‘Cupcakes’ Commercial

Super Bowl 50: Activative Top 5 > Inventions & Stunts

Once it was the in-game TV commercials that were always the hot ‘Super Bowl Marketing, media topic, but today it’s the innovative stand-out tactical stunts that garner just as many headlines.   From social and experiential, to delivery innovations, pre-game ads and apps, Super Bowl 50 certainly saw plenty of inventive and original marketing mischief.… Continue reading Super Bowl 50: Activative Top 5 > Inventions & Stunts