US based pizza chain Little Caesars activated its rights as an official partner of the NFL to hype the new season through an activation programme which spanned marketing, partnerships, promotions and charitable giving initiatives and was fronted by a kickoff ad campaign titled ‘Training Camp’. Created by agency McKinney and sticking with the brand’s… Continue reading NFL Pizza Partner Little Caesars Hypes Season Via Matthew Stafford’s ‘Training Camp’ Campaign
Tag: Official Pizza Partner
Papa John’s Leveraged MLB Labour Dispute Via Comic ‘Pre-Season Pizza Pro’ Recruitment Drive
Papa John’s, which became the Official Pizza of Major League Baseball (MLB) in 2016, launched a silly (yet simultaneously serious) promotion on 1 March which pitched a job proposition directly to striking baseball stars inviting players to join the Papa John’s team. Launched on 1 March, the unofficial beginning of spring, to coincide with the… Continue reading Papa John’s Leveraged MLB Labour Dispute Via Comic ‘Pre-Season Pizza Pro’ Recruitment Drive
Little Caesars & Pepsi NHL Twitter Playoffs Contest Offers Winner ‘Ultimate Hockey Hangout’
To leverage the Stanley Cup Playoffs, Little Caesars and Pepsi teamed up with Stanley Cup champion Mike Modano to give one lucky fan the perfect place to watch all the action in the form of an ‘Ultimate Hockey Hangout’ sweepstakes. The official pizza and official drink of the National Hockey League (NHL) teamed up… Continue reading Little Caesars & Pepsi NHL Twitter Playoffs Contest Offers Winner ‘Ultimate Hockey Hangout’
Manning Fronts Papa Johns’ #UpYourGame NFL Campaign
Papa John’s, the internationally renowned pizza chain and official “Pizza Sponsor” of the NFL, has launched a new integrated offer-led advertising and social media campaign to coincide with the start of the 2014/2015 NFL season. The campaign, which will utilise television, radio, digital, activation and promotional marketing, is the first major work from Grey… Continue reading Manning Fronts Papa Johns’ #UpYourGame NFL Campaign
