General Electric (GE) leveraged the start of Major League Baseball (MLB)’s 2024 season with a campaign called #GEBeginsAgain which focused on the company’s legacy of innovation and highlighted its corporate split which sees the US corporate titan divide into GE Aerospace and GE Vernova. The integrated campaign, which was created by agency Giant Spoon and… Continue reading GE Leverages MLB ‘Opening Day’ To Launch #GEBeginsAgain Promoting Corporate Listing Split
Tag: Listing
Papa John’s Leveraged MLB Labour Dispute Via Comic ‘Pre-Season Pizza Pro’ Recruitment Drive
Papa John’s, which became the Official Pizza of Major League Baseball (MLB) in 2016, launched a silly (yet simultaneously serious) promotion on 1 March which pitched a job proposition directly to striking baseball stars inviting players to join the Papa John’s team. Launched on 1 March, the unofficial beginning of spring, to coincide with the… Continue reading Papa John’s Leveraged MLB Labour Dispute Via Comic ‘Pre-Season Pizza Pro’ Recruitment Drive
