Shaquille O’Neal’s Funny, Fictional Family Host An Epic Pizza Night For Papa Johns & Oreo Mashup

January saw Papa Johns team up with NBA legend turned entrepreneur and endorser Shaquille O’Neal (Shaq) promote the pizza brand’s ‘Epic Stuffed Crust Pizza’ and ‘Flavourful Papa Bites’ complete with a Shaq-sized chocolatey-twist in the form of an Oreo partnership.   The value-focused campaign, which introduces ‘Oreo Cookie Papa Bites’ (made with Papa Johns’ signature… Continue reading Shaquille O’Neal’s Funny, Fictional Family Host An Epic Pizza Night For Papa Johns & Oreo Mashup

Papa John’s Leveraged MLB Labour Dispute Via Comic ‘Pre-Season Pizza Pro’ Recruitment Drive

Papa John’s, which became the Official Pizza of Major League Baseball (MLB) in 2016, launched a silly (yet simultaneously serious) promotion on 1 March which pitched a job proposition directly to striking baseball stars inviting players to join the Papa John’s team.   Launched on 1 March, the unofficial beginning of spring, to coincide with the… Continue reading Papa John’s Leveraged MLB Labour Dispute Via Comic ‘Pre-Season Pizza Pro’ Recruitment Drive

Retired Peyton Continues As Papa John’s Player Pitchman In New Season ‘Cupcakes’ Commercial

The official NFL pizza partner, Papa John’s, rolls out a new season football-themed ‘Cupcakes’ commercial fronted by Peyton Manning and current super star  JJ Watt.   The creative concept sees recently retired Manning, who won last year’s Super Bowl as the Denver broncos quarterback, pass his time as a fan rather than a player by… Continue reading Retired Peyton Continues As Papa John’s Player Pitchman In New Season ‘Cupcakes’ Commercial

Super Bowl 50: Activative Top 5 > Inventions & Stunts

Once it was the in-game TV commercials that were always the hot ‘Super Bowl Marketing, media topic, but today it’s the innovative stand-out tactical stunts that garner just as many headlines.   From social and experiential, to delivery innovations, pre-game ads and apps, Super Bowl 50 certainly saw plenty of inventive and original marketing mischief.… Continue reading Super Bowl 50: Activative Top 5 > Inventions & Stunts