Following signing a multi-year official corporate partnership with the NCAA earlier in the month, The Home Depot leveraged its new rights around the 2024 NCAA Division 1 Men’s and Women’s March Madness through a Shaquille O’Neal fronted, multichannel ‘How To’ campaign which combines the tournament fandom with the satisfaction of DIY during the retailer’s most… Continue reading The Home Depot Builds NCAA Alliance & Teams Up With Shaq For Unique ‘How To March Madness’ DIY Tips
Tag: Shaquille O’Neill
Shaquille O’Neal’s Funny, Fictional Family Host An Epic Pizza Night For Papa Johns & Oreo Mashup
January saw Papa Johns team up with NBA legend turned entrepreneur and endorser Shaquille O’Neal (Shaq) promote the pizza brand’s ‘Epic Stuffed Crust Pizza’ and ‘Flavourful Papa Bites’ complete with a Shaq-sized chocolatey-twist in the form of an Oreo partnership. The value-focused campaign, which introduces ‘Oreo Cookie Papa Bites’ (made with Papa Johns’ signature… Continue reading Shaquille O’Neal’s Funny, Fictional Family Host An Epic Pizza Night For Papa Johns & Oreo Mashup
Dove Men+Care’s Hi-Tech NCAA ‘Journey To Comfort’
New March Madness TV spots for Dove Men+Care, running under the tagline ‘Journey To Comfort’, features the personal ‘college ball’ stories of star basketball endorsers Shaquille O’Neal and Steve Nash, as well as Michigan State basketball coach Tom Izzo The creative idea is to give sports fans an intimate look… Continue reading Dove Men+Care’s Hi-Tech NCAA ‘Journey To Comfort’
