Chipotle Mexican Grill, an official partner of US Soccer’s men’s and women’s teams leveraged its USWNT tie-up around the FIFA 2023 Women’s World Cup through the latest iteration of its ‘Real Ingredients for Real Athletes’ campaign starring striker Sophia Smith. Created in partnership with agencies Paragon Marketing and Venables Bell + Partners (VB+P), the… Continue reading Chipotle & USWNT’s S Smith Expand ‘Real Ingredients 4 Real Athletes’ For Women’s World Cup
Tag: In-Restaurant
McDonald’s Canada Honours Toronto Raptors All-Star Pascal Siakam With ‘Siakam Swirl McFlurry’
February saw McDonald’s Canada leverage Toronto Raptors’ Pascal Siakam participation in the 2023 NBA All-Star Game by introducing a new, limited edition ‘Siakam Swirl McFlurry’ and promoting it through an integrated campaign timed to coincide with the 17 to 19 NBA All-Star Weekend. McDonald’s Canada developed the new ‘Siakam Swirl McFlurry’ in collaboration with the… Continue reading McDonald’s Canada Honours Toronto Raptors All-Star Pascal Siakam With ‘Siakam Swirl McFlurry’
Shaquille O’Neal’s Funny, Fictional Family Host An Epic Pizza Night For Papa Johns & Oreo Mashup
January saw Papa Johns team up with NBA legend turned entrepreneur and endorser Shaquille O’Neal (Shaq) promote the pizza brand’s ‘Epic Stuffed Crust Pizza’ and ‘Flavourful Papa Bites’ complete with a Shaq-sized chocolatey-twist in the form of an Oreo partnership. The value-focused campaign, which introduces ‘Oreo Cookie Papa Bites’ (made with Papa Johns’ signature… Continue reading Shaquille O’Neal’s Funny, Fictional Family Host An Epic Pizza Night For Papa Johns & Oreo Mashup
French Football Magazine So Foot’s ‘So Food’ Pop-Up Gives Qatar 22 Boycotters Cooking Masterclass
French football publication So Foot chose to cover the 2022 FIFA Men’s World Cup on and off the field, but understood that some of its readers decided to boycott the tournament due to bribery corruption and human rights abuses and so chose to offer them an alternative window on the world in the form of… Continue reading French Football Magazine So Foot’s ‘So Food’ Pop-Up Gives Qatar 22 Boycotters Cooking Masterclass
NFL Pizza Partner Little Caesars Hypes Season Via Matthew Stafford’s ‘Training Camp’ Campaign
US based pizza chain Little Caesars activated its rights as an official partner of the NFL to hype the new season through an activation programme which spanned marketing, partnerships, promotions and charitable giving initiatives and was fronted by a kickoff ad campaign titled ‘Training Camp’. Created by agency McKinney and sticking with the brand’s… Continue reading NFL Pizza Partner Little Caesars Hypes Season Via Matthew Stafford’s ‘Training Camp’ Campaign
Salad Quick Service Brand Sweetgreen Adds NBA’s Devin Booker To Ambassador Team Via TikTok Inspired Spot
With the NBA Playoffs in full swing, US salad-based fast food chain Sweetgreen teamed up with new athlete ambassador Devin Booker to front a campaign called ‘Create Your Own’. The health-led, quick service restaurant’s marketing push – which is spearheaded by a short social video directed by TikTok creator @Owen.han – spans social media… Continue reading Salad Quick Service Brand Sweetgreen Adds NBA’s Devin Booker To Ambassador Team Via TikTok Inspired Spot
Buffalo W. W. ‘That’s March Madness’ Spans In-Store Jewel Stools, TV Ads (& An Overtime Only Spot)
Buffalo Wilds Wings, the ‘official hangout for’ the NCAA hoops tournament, took a fresh approach to leveraging the 2019 competition with an inventive ‘That’s March Madness’ initiative that spans ads (one of which is only for games that go into overtime) and an in-restaurant stunt for men who have just had vasectomies. The US… Continue reading Buffalo W. W. ‘That’s March Madness’ Spans In-Store Jewel Stools, TV Ads (& An Overtime Only Spot)
New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
As the first ball in the Ashes is bowled on 24 November, Cricket Australia partner KFC launched a new campaign combining two existing activations ‘HCG (Home Ground Cricket)’ and ‘Bucketheads’. The work, which opens KFC’s Australian cricket season activation, is led by the release of a new anthem called ‘Hole In My Bucket’: a… Continue reading New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
Buffalo Wild Wings Blends Magic & Voodo In Its ‘Hit The Button’ Multi-Platform March Madness Activation
Restaurant chain Buffalo Wild Wings takes slightly surreal approach to its ‘Hit The Button’ March Madness’ work with a multi-platform campaign that has something of a mysterious, dark twist. The initiative – which includes TV, social media and digital spots, along with in-restaurant and on-site activations at basketball games – launched in early March… Continue reading Buffalo Wild Wings Blends Magic & Voodo In Its ‘Hit The Button’ Multi-Platform March Madness Activation
NHL Sponsor Tim Hortons Brings New Season To Life Via Augmented Reality Trading Card Gaming App
With the NHL’s World Cup Of Hockey underway and with just a few weeks before the puck drops on the new 2016/17 season, league sponsor Tim Hortons launched a new campaign based around an Upper Deck ‘NHL Trading Cards Collector’s Series’ with an augmented reality gaming twist. Tim Hortons, Canada’s largest quick service restaurant… Continue reading NHL Sponsor Tim Hortons Brings New Season To Life Via Augmented Reality Trading Card Gaming App
Pepsi Sponsors NFL ‘Fantasy Draft Kit’ Sweepstakes
Pepsi’s kicks of its NFL activation with preseason content, in partnership with Buffalo Wild Wings, that centres around a prize draw to win the chance to host 2015′s fantasy football draft. Late August saw the launch on a spearhead TV spot to generate excitement around the 2014/15 season kick off. The commercial is… Continue reading Pepsi Sponsors NFL ‘Fantasy Draft Kit’ Sweepstakes
