In May 2018 NRL sponsor KFC challenged fans to beat the video referee in real-time with an empowering initiative called ‘Viewer Verdict’ which sought to drive downloads of the KFC app. Territory: Australia Agency: Ogilvy Sydney Objectives In the middle of the 2018 NRL season – which ran from March… Continue reading Viewer Verdict – KFC & NRL
Tag: Ogilvy Sydney
Slater, Starc & Kerr TV Ads Front Powerade Australia’s Latest ‘Always Forward’ Campaign
Powerade Australia has launched a new sports star led marketing campaign, called ‘Always Forward’, fronted by two of the country’s highest profile and most respected athletes: cricketer Mitchel Starc, rugby league’s Billy Slater and footballer Sam Keer. The Coca-Cola brand’s campaign, developed in harness with creative agency Ogilvy Sydney, builds on Powerade’s ongoing ‘Always… Continue reading Slater, Starc & Kerr TV Ads Front Powerade Australia’s Latest ‘Always Forward’ Campaign
Powerade Leverages 2018 FIFA World Cup Via ‘Always Forward’ Australian Local Market Campaign
Powerade is activating its rights as an official partner of the 2018 FIFA World Cup with an Australian, local market campaign called ‘Always Forward’. Parent company and long-time FIFA partner Coca-Cola’s South Pacific division debuted the first phase of the campaign in May. Developed in harness with sport and entertainment agency Gemba and… Continue reading Powerade Leverages 2018 FIFA World Cup Via ‘Always Forward’ Australian Local Market Campaign
New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
As the first ball in the Ashes is bowled on 24 November, Cricket Australia partner KFC launched a new campaign combining two existing activations ‘HCG (Home Ground Cricket)’ and ‘Bucketheads’. The work, which opens KFC’s Australian cricket season activation, is led by the release of a new anthem called ‘Hole In My Bucket’: a… Continue reading New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
