As the first ball in the Ashes is bowled on 24 November, Cricket Australia partner KFC launched a new campaign combining two existing activations ‘HCG (Home Ground Cricket)’ and ‘Bucketheads’. The work, which opens KFC’s Australian cricket season activation, is led by the release of a new anthem called ‘Hole In My Bucket’: a… Continue reading New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
Tag: #Bucketheads
KFC Australia Goes Green & Gold For Ashes Activation
KFC are changing their globally recognised red and white corporate colours (which also happen to be the English flag colours) to the green and gold of the Aussie cricket team to leverage this summer’s Ashes series and support its Cricket Australia sponsors. Developed with agency Ogilvy Sydney, this is another example of sponsorship activation… Continue reading KFC Australia Goes Green & Gold For Ashes Activation
