For the start of the new season Pizza Hut has penned a new football partnership with EA Sports to become the official sponsor of the Madden NFL 20 Championship Series – a deal which sees the ;pizza chain have its own virtual stadium. The series, which is an esports event where fans and players… Continue reading Pizza Hut Signs First Virtual Sponsorship Stadium Deal With Madden NFL Tournament
Tag: Official Restaurant
Buffalo Wild Wings Kicks Off Football Season With Man Caves, High Fives & Prenups
Buffalo Wild Wings kicked off its 2019/20 football season activation programme with a campaign that sets out to present its restaurants as the place to watch live games and which even suggests fans abandon their couches and their autumn obligations in favour of wings, beer and sandwiches. The campaign launched with a pair of… Continue reading Buffalo Wild Wings Kicks Off Football Season With Man Caves, High Fives & Prenups
NFL Partner Pizza Hut Puts ‘Fans On The Clock’ With Time-Limited Offer During The 2019 Draft
Pizza Hut, now in its second year as the official pizza for the NFL, is celebrating the fans who made the first 12 months a marketing success by putting them on the clock to redeem an exclusive offer during the 2019 NFL Draft ceremony. During the decision time allocated to the Arizona Cardinals to… Continue reading NFL Partner Pizza Hut Puts ‘Fans On The Clock’ With Time-Limited Offer During The 2019 Draft
Buffalo W. W. ‘That’s March Madness’ Spans In-Store Jewel Stools, TV Ads (& An Overtime Only Spot)
Buffalo Wilds Wings, the ‘official hangout for’ the NCAA hoops tournament, took a fresh approach to leveraging the 2019 competition with an inventive ‘That’s March Madness’ initiative that spans ads (one of which is only for games that go into overtime) and an in-restaurant stunt for men who have just had vasectomies. The US… Continue reading Buffalo W. W. ‘That’s March Madness’ Spans In-Store Jewel Stools, TV Ads (& An Overtime Only Spot)
Pizza Hut’s First National NFL Activation Led By ‘Lines’ Unity Ad, ‘Game Plan’ Rewards & AI App Game
On 4 September, days ahead of the season kick-off, Pizza Hut launched its first national campaign as the official pizza sponsor of the NFL with a multi-strand approach led by a hero commercial called ‘Lines’, a gaming app and the introduction of the ‘Game Plan’ rewards platform. ‘Lines’ is a unifying national commercial debuting… Continue reading Pizza Hut’s First National NFL Activation Led By ‘Lines’ Unity Ad, ‘Game Plan’ Rewards & AI App Game
Wendy’s Encourages Fans To Pick #TeamFresh & Play Bracket Refresh (With Coca-Cola) For March Madness
For its March Madness sponsorship, Wendy’s is launching an interactive bracket on Facebook, Instagram and Twitter, encouraging fans to pick Wendy’s #TeamFresh and download the fast food chain’s app to receive exclusive offers throughout the NCAA men’s basketball tournament. The fast food chain and official hamburger of the NCAA announced the campaign with a… Continue reading Wendy’s Encourages Fans To Pick #TeamFresh & Play Bracket Refresh (With Coca-Cola) For March Madness
New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
As the first ball in the Ashes is bowled on 24 November, Cricket Australia partner KFC launched a new campaign combining two existing activations ‘HCG (Home Ground Cricket)’ and ‘Bucketheads’. The work, which opens KFC’s Australian cricket season activation, is led by the release of a new anthem called ‘Hole In My Bucket’: a… Continue reading New KFC Cricket Australia Campaign Champions ‘Hole In My Bucket’ Ashes Anthem To Rival England’s ‘Barmy Army’
Apps & Geolocation See Pizza Hut ‘Pie Top’ Shoe Stunt Activate NCAA March Madness
To leverage March Madness, NCAA partner Pizza Hut has created a limited edition pair of hi-tech basketball sneakers called ‘Pie Tops’ that enable the wearer to order simply by hitting a button on the tongue. So hoops fans and pizza lovers are no longer restricted to the traditional online and telephone ordering platforms and… Continue reading Apps & Geolocation See Pizza Hut ‘Pie Top’ Shoe Stunt Activate NCAA March Madness
Taco Bell’s MLB World Series ‘Steal A Base, Steal A Taco’ US Nationwide Giveaway Promotion
The entire US population has a free taco to claim thanks to Cleveland Indians’ shortstop Francisco Lindor and Taco Bell’s ‘Steal a Base, Steal a Taco’ promotion. The MLB sponsor’s World Series activation is based around a simple promise the nation: ‘If a player steals a base during the World Series, everyone in American… Continue reading Taco Bell’s MLB World Series ‘Steal A Base, Steal A Taco’ US Nationwide Giveaway Promotion
McDonald’s ‘Friends Win’ Fronts Rio 2016 Kids Participation Programme
McDonald’s kick-starts its Rio 2016 activation by launching a campaign to reward 100 kids with the opportunity to personally participate in August’s Olympic Games Opening Ceremony. The ‘McDonald’s Olympics Kids Program’ offers a unique opportunity for kids from 20 countries to come together in Brazil and join in with the excitement of the planet’s… Continue reading McDonald’s ‘Friends Win’ Fronts Rio 2016 Kids Participation Programme
McDonald’s World Cup ‘Gol!’: Art Packs, Game App & Viral
McDonald’s has kicked off its global World Cup activation with its first ever French Fry packaging redesign which links to a branded augmented realty trick-shot app. Late may saw the fast food giant swap its well known and widely recognised red French fry packs with fresh Brazilian-inspired artwork developed from an exclusive collection of… Continue reading McDonald’s World Cup ‘Gol!’: Art Packs, Game App & Viral
