Pizza Hut’s First National NFL Activation Led By ‘Lines’ Unity Ad, ‘Game Plan’ Rewards & AI App Game

On 4 September, days ahead of the season kick-off, Pizza Hut launched its first national campaign as the official pizza sponsor of the NFL with a multi-strand approach led by a hero commercial called ‘Lines’, a gaming app and the introduction of the ‘Game Plan’ rewards platform.   ‘Lines’ is a unifying national commercial debuting… Continue reading Pizza Hut’s First National NFL Activation Led By ‘Lines’ Unity Ad, ‘Game Plan’ Rewards & AI App Game

Parallel Pepsi NFL New Season TV & Social Camapigns Link Star Player Endorsers To Everyman

As the NFL season kicks-off, sponsor Pepsi released the first in a set of four football-themed TV commercials within its ’16 “Break Out The Pepsi’ campaign.   The campaign aims to compare the small, everyday wins in life with the feeling of on-pitch NFL glory and its assets are linked by the tagline ‘Time to… Continue reading Parallel Pepsi NFL New Season TV & Social Camapigns Link Star Player Endorsers To Everyman